markempa

NOVEMBER 18, 2005

The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. E-mail is a one-to-one medium, nothing more, nothing less.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. These lists include all of the demographic data typically needed, and have extended contact information.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. They are seeking education and information but would rather not talk to a sales person yet. They are seeking education and information but would rather not talk to a sales person yet.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Marketing Qualified Leads 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

OCTOBER 17, 2006

It also addresses three major CRM challenges: fizzled lead generation efforts, lack of actionable information and the inability to leverage existing sales/marketing knowledge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

AUGUST 1, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

AUGUST 14, 2006

Chock full of useful information, the eBook provides a broad look at the selling process. Each expert concisely provides the one piece of information that, from the author’s perspective, we must know to succeed. Chock full of useful information, the eBook provides a broad look at the selling process. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

JUNE 14, 2006

They are coming to your site for information. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. They are coming to your site for information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

NOVEMBER 1, 2006

The 5 steps of successful lead qualification are: Define and Agree On What the Word “Lead” Means Consolidate and Centralize Your Prospect Information Pick up the Phone and Qualify Prospective Leads Handing Off Leads to Sales Closing the Loop The first step in the process requires marketing and sales to come up with a definition for a lead together.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

markempa

DECEMBER 6, 2006

from From the Innovators Desk I know that we can get a lot of information from newsletters, but it is a pretty cumbersome way to get our information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 what are they good for?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 19, 2006

An inquiry is an interested party who has requested information and needs some level of assistance. An inquiry is an interested party who has requested information and needs some level of assistance. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 There is a difference. There is a difference.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MAY 21, 2007

A simple phone call can generate plenty of useful information. Use this information to refine your message to identify more leads just like your best customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Talk to your best customers – How much do you really know about your customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The live workshop will take place in Washington, DC on February 17th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JANUARY 19, 2006

Centralize your contact information. Centralize your contact information. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand the significance of your Web site. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Determine which visitors become leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Marketing Qualified Leads 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

markempa

JUNE 13, 2007

" Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

markempa

FEBRUARY 28, 2007

They provide too much information. People use the web for research; they are looking for fresh ideas, insight and actionable information. They provide too much information. People use the web for research; they are looking for fresh ideas, insight and actionable information. If I wanted to compete with you.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MAY 23, 2005

See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Stay to up-to-date with discussions.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 20, 2005

Theres more information about the book at Amazon.com. Theres more information about the book at Amazon.com. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If your a business marketer that focuses on marketing services, I recommend RainToday.com.

Lead Nurturing 120

Lead Nurturing Lead Generation Marketing Qualified Leads Leads 120

markempa

JULY 7, 2006

I define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Do database record notes contain enough information to prepare for next steps? Are some sales people getting too few leads?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

markempa

FEBRUARY 23, 2006

a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.: Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In 2005, 3.5 more people on average were involved in making a purchasing decision than in 2001.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

JANUARY 25, 2006

People want different information, in different ways, and at different times during their buying process. People want different information, in different ways, and at different times during their buying process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

AUGUST 10, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Contact information: Paul Gillin. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

JUNE 13, 2005

She asked, “Id like to do lead nurturing/lead generation on behalf of my sales people but they don’t update our CRM - I dont have the information I need - so I really can’t do anything to help them. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you suggest?” What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

JUNE 7, 2005

During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

AUGUST 11, 2005

" I agree, we do need to strike a balance between collecting information and giving value. " I agree, we do need to strike a balance between collecting information and giving value. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I like people to opt-in to entering our sales stream.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in." " Absolutely - we just need to be judicious with how we use that information.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Hinge Marketing

JANUARY 14, 2015

Outlook 2007 and Outlook 2010 render HTML using Microsoft Word. According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

MAY 26, 2005

Usefulness: Is the information either darned useful or very enjoyable to read? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Personality: Is there a clear personality? Do you feel like you know the writer(s)? Is there a feeling of intimacy that may be missing from mainstream media? #2.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

The ROI Guy

AUGUST 9, 2010

Dan Blank, former director of content strategy and development at Reed Business Information, sums it up best, when he says: "We see one of the biggest hurdles custom content providers face is how to make such content “actionable.” It’s not just informing and entertaining, but calling the [readers] to action,” said Blank.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

markempa

MAY 20, 2005

Secondly, experts - stay experts - by continually updating their knowledge of industry trends, information, key players, tools and ideas. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Why does this work? You begin by being genuinely interested in their business. they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

AUGUST 30, 2011

million, an increase of 61 percent from the same quarter of 2010. Largely because of social media, consumers are arming themselves with the information, advice, and intelligence they need to make informed purchasing decisions. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs).

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48