Martech

APRIL 3, 2024

What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. There were actually two publications by this media group — a business magazine and a lifestyle magazine. In your inbox.

B2B Thought Leadership 81

B2B Thought Leadership Thought Leadership Press Conference 81

Customer Experience Matrix

SEPTEMBER 28, 2011

The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

BOP Design

JANUARY 26, 2023

2. Use of outdated fonts or icons B2B website design is less at the whims of consumers than B2C websites are, but trends should still be considered when crafting a new website. Because the use of an outdated font or icon will make your company and branding look “old-school” in a negative way or out of touch.

Design 119

Design B2B Paid Search Agency Copyright 119

B2B Marketing Traction

AUGUST 25, 2010

The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers ! Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Expertise Without Experience?

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Customer Experience Matrix

JANUARY 5, 2011

These methods all yield similar figures -- around a $200 million in revenue for 2010. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates. Mid-size business ($20 million to $500 million revenue).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Einstein can flag key moments so that you don’t have to spend time listening to entire calls. You can then coach your reps to replicate what works and address what doesn’t.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Tony Zambito

APRIL 12, 2010

The impact of Social Business is proving to be a seminal period in our history.    Last year we saw some very profound thinking presented on social business.    Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Yes, social media applies to B2B. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Marketing Insider Group

JULY 15, 2010

How to implement lead generation programs on a small business budget? How to create valuable content on a small business budget? by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

B2B Marketing Directions

APRIL 23, 2023

This rule states that up to 95% of business buyers are not in the market for many goods and services at any given time. In most cases, a B2B buying process begins when an event (a trigger ) causes a business person (the potential buyer ) to perceive a need or desire to potentially buy something.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

Hubspot

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. The Case for Taking Your Business (& Sales Transactions) Online.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Einstein can flag key moments so that you don’t have to spend time listening to entire calls. You can then coach your reps to replicate what works and address what doesn’t.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads? All rights reserved.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Onalytica B2B

DECEMBER 11, 2017

He is a regular contributing columnist to The Harvard Business Review. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. I have built a business, a reputation, and global friendships through social media. I trust her advice on any business matter.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. That’s one-third of all the people online and a heck of a lot of opportunity for any business. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. As a marketing professional, I am not proud of our reputation as SPAM-ers. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). All rights reserved.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

DECEMBER 1, 2010

But which ones are really working to drive our strategy and our business forward? But strategy to achieve our business objectives! When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. It is about strategy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. You must always remember that at some point in every sales discussion, you must “ASK” for the business. If the quantified impact of the business problems exceeds the investment required to solve the problems, a buying decision is easy to justify. Happy to help.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 11, 2010

Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. A special thanks to Jeremy Victor and Make Good Media for the opportunity. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

NOVEMBER 2, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The leaves continue to fall off the trees here in my neck of the woods. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 24, 2010

About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian.

Organization 100

Organization Planning Paid Search Agency Allocation 100