Trending Sources

Eloqua Experience 2010

LeadSloth

In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. They are raving about Eloqua 10. Overall.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. marketing automation platform can't do this because it bumps up against the competing platform of CRM.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. It launched its full-scale marketing automation system last fall. Here are a few options.

LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Tags: behavior identification web analytics demand generation marketing automation lead management

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. The deal is not particularly surprising.

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Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Just a few marketing automation companies have already raised over $170 million dollars combined.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems? That is relatively easy for Marketing Automation systems to support. Click here for more info and registration ».

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase. Share this on del.icio.us.

Marketing Automation Venture Funding: Profitable or Profligate?

Fearless Competitor

Lead Generation Companies | Analysis of marketing automation space – great guest post. Here we feature the marketing automation experts at Software Advice. SoftwareAdvice does great analysis of the marketing automation space. Their recent post is a superb analysis of the marketing automation industry. billion in marketing automation vendors since 1998.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Market2Lead was one of the early Marketing Automation vendors. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. publish a list of all Marketing Automation vendors.

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from Salesforce.com, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Salesforce.com Secrets of Success.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Often, this was an automated process, using the Marketing AUtomation system's API. Another company was saving those replies straight into Salesforce.com. Another company wanted to automate this. Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group.

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) As a point of reference, Constant Contact says it is used by more than 400,000 organizations, compared with maybe 10,000 for all marketing automation systems combined.

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Technology Naughty Vs. Nice In 2010 2. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes.

Hubspot Review

LeadSloth

These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems. For those requirements I would recommend using a Marketing Automation system, as even the most affordable Marketing Automation solutions have way more functionality in this area than HubSpot. Marketing departments at mid-size companies. Conclusion.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. Silverpop suffered a widely-publicized security breach in December 2010. progressive profiling.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products. So much for the rear view mirror.

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. hushly lead identification marketing automation privacy prospect databases Rego has shown me a couple of approaches over the past few years, none of which quite worked out.

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Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. One is the opportunity for many marketing automation vendors to grow by adding more advertising support -- a major weakness in most products. Coincidence? Yeah, probably.

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. asked myself: Does Marketing Automation Get Social?

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

Sales Management Systems Salesforce.com is a sales management system many companies rely on. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Technology Naughty Vs. Nice In 2010 2. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. Remember to set up a list of goals, and go from there. 

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Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Modern B2B Marketing

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com Tuesday morning kicked off with a much-awaited keynote from Salesforce CEO Marc Benioff.

Fostering Innovation - Eloqua Experience Day Two Keynotes.

B2Bbloggers

We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. Kendall Collins – Chief Marketing Officer – salesforce.com Kendall shared many experiences about what its like being the CMO of a company with over 80,000 customers and revenue exceeding $1.5B.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. Tier 3: Business Process Services The Business Process Services focus on automating key business processes, and streamlining the supply chain and driving customer transactions. They do if they are.

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Share this on del.icio.us.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? And it measures engagement by analyzing visitor behaviors on the client’s own Web site, gathered through a tracking pixel, plus other data imported from marketing automation. Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. real-time API can integrate with other CRM and marketing automation systems. Many of the original scoring vendors specialized in a single application.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) b2c marketing technology campaign management marketing automation martech teradataSo what happens now?

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Marketing Automation gives you that intelligence. Marketing Automation will hold back the low-scored leads, and will nurture them with timely emails and content until their activity raises their lead score. Get it?

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence? Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* Salesforce.com is the big question and no one would be surprised to see them make an acquisition. The pattern will likely repeat itself.

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Could marketers finally be ready to spend on measurement? I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. But enhanced reporting was the most common improvement of all. Social media. Sales access.