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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. He led social at Salesforce.com, co-founded Advocate and according to John is now doing something stealth at the time of this writing around an electric car.

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Eloqua Experience 2010

LeadSloth

Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. This is available from within Salesforce.com, and it is a native Force.com application available from the AppExchange. Cloud Connectors.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Mark it down people ;-).

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mark it down people. Tweet This! Share this on Facebook.

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