Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. And what does this technology cost?

Marketing AI 109

Marketing AI Examples Work Management Marketing Management 109

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. Actually, it is not too easy as it seems.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” That was the good news part of the study. How about you, do you see the disconnect?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Even though ‘social media’ campaigns are a large part of our agency business, we always push the client and ask ‘Why?’ Like Be the first to like this post. Great post and thanks again. read more, go here.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Webbiquity

NOVEMBER 5, 2019

Using personas enable you to optimize your content development and may improve email marketing open rates, increase the effectiveness of landing pages, and provide many additional marketing benefits. Millennials are tech-savvy and more critical than other generations of a poorly built or outdated website. Case studies.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

QuanticMind

DECEMBER 5, 2019

Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings. These are dynamically generated ads that populate with information based on an individual’s travel interests.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Case studies? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

MAY 18, 2010

Automating such SEO tasks can propagate to most or all of an entire website, whether it’s 100 or 10,000 pages. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Picture this. I was amazed, and it cemented my belief in the power of this technology. Poor thing.

Marketing AI 110

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 110

Customer Experience Matrix

MAY 27, 2014

Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened). The pages are linked to marketing automation forms that capture the resulting leads.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convert

MARCH 21, 2023

Confetti Confetti is a type of heatmap that shows referral sources and the number of clicks they generate. Predictive, algorithmic heatmaps are cheaper for a reason Predictive eye-tracking tools (sometimes marketed as AI-generated heatmap tools) estimate where users focus their attention on a snapshot of your design.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Marketing Insider Group

SEPTEMBER 30, 2010

Lead Definition and Scoring: where they discuss how to score hot, warm and cold leads and also how a responder to a campaign is not a “lead”. Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment 29 Comments Post a comment Mario Sep 30 2010 More and more the line between sales and marketing is blured.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). ” This sounds like a case study for great content that was really marketed well. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). ” This sounds like a case study for great content that was really marketed well. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. Case Studies. Intro to Full Circle Campaign Attribution.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. In its most basic sense, email stands for “Electronic Mail.” It does not, however, do your taxes. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. Content marketing is a method that drives traffic to your site using multimedia content in order to generate leads and build relationships with prospects.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. If not, an SEO campaign is how you get there. dentist that puts you to sleep. Now, search Google for those terms. Social Signals.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

DECEMBER 16, 2014

As we''ve grown, our strategies have had to grow with us -- especially on email. Here''s the inside story of how our email marketing strategy evolved as our company and database grew. Phase 0 (2006-2007): Building Our Opt-In Email List. At this time, many marketers were relying on purchased email lists. Email Metrics.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28