Industrial Marketing Today

FEBRUARY 7, 2011

www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). especially with the aging boomer generation of engineers close to retirement.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

The ROI Guy

SEPTEMBER 29, 2010

The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs. As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JUNE 3, 2010

In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

The ROI Guy

SEPTEMBER 3, 2010

We term the current shift Frugalnomics, where two successive economic downturns over the past decade have produced an age of austerity where buyers demand quantifiable proof that any investment will yield a beneficial bottom-line impact and provide maximum value compared to alternatives.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Convince & Convert

APRIL 28, 2010

Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). Let’s break this down.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. Before jumping on that bandwagon, consider two points.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Webbiquity

NOVEMBER 5, 2019

The average age of B2B buyers has decreased. Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Blog posts and white papers are two of the most used formats.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

JANUARY 4, 2016

Earlier in 2015, comScore released a report showing mobile usage has increased by an eye-popping 394 percent since 2010. Here are some hard, disheartening facts that every donation-based nonprofit (and for profit) is up against: Millennials today make $2,000 less (adjusted for inflation) than their parents did at the same age.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. While this age group still makes up a significant proportion of the audience of many marketers, some predictions made about their importance have fallen short of the mark.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Webbiquity

JANUARY 2, 2013

500 (fastest-growing companies) had a blog in 2011, down from 250 firms in 2010, despite the fact that 92% of all companies with blogs say it has been successful for their business. ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. e-Strategy Trends ). Only 185 of the Inc. Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

DECEMBER 11, 2018

Brand marketers will be completely replaced by an AI algorithm that will generate four blog posts, two infographics, a white paper, and a weekly podcast that starts with, ‘Hey guys, I’m soooo excited for this week’s episode.’ – Ron Tite , CEO, Church+State. Hold up,’ you’re thinking.

Content Marketing 109

Content Marketing Storytelling Content Paid Search Agency 109

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. As Mark Schaefer rightfully notes, we live in an age of content shock. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.” Because it leaves an impression. Conclusion.

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

Webbiquity

NOVEMBER 12, 2013

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address. Note which tools you use for this.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111