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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

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How Often Does Google Update Its Algorithm?

Moz

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Ultimately, the process resulted in 516 changes that were determined to be useful to users based on the data and, therefore, were made to Google's algorithm.". Should we even try?

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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. She couldn’t get any of her three book proposals off the ground, being told she didn’t have a strong enough following. So she went back to the drawing board and began blogging in earnest to grow her following.

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B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.

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B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. « Where do Your Email Newsletters go?

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The good folks at Autonomy apparently had similar thoughts.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The trick is to learn how to use all its power.

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