Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Valasys

DECEMBER 18, 2019

The website is quite popular amongst the SEO community across the globe & publishes valued insights on topics such as SEO, Paid search, Content strategy, Content Marketing & Social Media. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. I now have 32 new people (and growing) that I can network with who share my similar background and interests.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

WebMarketCentral

DECEMBER 31, 2009

A free DIY approach to social media by iMedia Connection Rebecca Weeks provides a "cheat sheet" with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Porch Group Media

MAY 21, 2019

Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Sprout Social). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. LinkedIn). Google’s first ever tweet was sent in 2009.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Even bloggers with less traffic to their site are still being pitched on a regular basis. Share this on LinkedIn. Share this on Bebo.

PR 100

PR Tools Tips Blogger 100

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

NOVEMBER 30, 2011

Or will it take off, catch up to, and surpass the existing social networks like Facebook? Even at its peak, with all of the hype of the public launch, Google+'s 15 million visits accounted for less than 1% of social network traffic. That's impressive considering LinkedIn was launched back in May 2003.

Facebook 28

Facebook Google Buzz Social Networks 28

Online Marketing Institute

NOVEMBER 8, 2010

With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. increase in Web traffic and 3.2X Kinaxis has also done something really smart using LinkedIn — They researched all the supply chain groups they thought were relevant to their biz. Again, the results speak for themselves.

Case Studies 40

Case Studies Case Study Social Media Studies 40

WebMarketCentral

DECEMBER 9, 2009

6 Steps for Creating a Social Media Marketing Roadmap & Plan by Social Media Today Lorna Li provides an outstanding roadmap for b2b social media marketing, starting with an understanding of what social media is and what it can and can't do. For those marketers, reading this announcement is a starting point.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MARCH 10, 2009

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 8 LinkedIn 14 11,246,726 +137.4% 8 LinkedIn 14 11,246,726 +137.4% 7 Naymz 12,476 522,953 +93.2%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Online Marketing Institute

NOVEMBER 8, 2010

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 10, 2010

A free DIY approach to social media by iMedia Connection. In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. the traffic volumes are significant) 78.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. There’s a big gap in his LinkedIn profile between that period and his founding RSS feed service Feedburner.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. Getting Results Without a Network. RWW Daily by Email.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120