The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Big but concise lead-in. Big lead-in helps keep users reading. An unopened email doesn’t generate leads whether is plain text or nicely designed html. So I decided to create one and share with you. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Develop content templates – sometimes it helps to develop a template for creating new content. Add explicit calls to action and point the reader towards the next logical step.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

ClearVoice

NOVEMBER 6, 2018

Creating a website that you’re proud of — that truly represents your business, and engages customers, and also ranks well with search engines — is difficult. Its free templates and easy back-end e-commerce management allows individuals to become online merchants without relying on Etsy or Amazon. And an expensive one.

Marketing Websites 51

Marketing Websites Tips Mobile Advertising Advertising Agencies 51

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. I make my living providing marketing services including designing and marketing industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Launch Marketing

NOVEMBER 6, 2019

Who They Are: If you listen to podcasts or are a frequent online shopper, you may already be familiar with Squarespace, a platform that provides consumers with easy-to-use templates for building websites. What you can do, however, is recognize how superbly Squarespace integrated their core values throughout the marketing campaign.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This allows leads to follow different paths within the same campaign.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. I had full confidence that our team could lead a successful transition.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. Customer Service Look for a pharma event management company that provides high-touch customer service and values long-term partnerships. Innovation is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Twitter Twitter can offer limitless value in promoting your event. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. It’s free to sign up and get started.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. The spreadsheet calculates Net Present Value. About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Adobe Experience Cloud Blog

JUNE 12, 2009

.   Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before. After July 2009, you can create Custom Fields on Campaign Member Records.

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Online Marketing Institute

NOVEMBER 8, 2010

Now you can easily track results, all the way from initial sales lead generation to actual sales. And if your circumstances require a customized ROMI calculator, click here to see how you can quickly build your own based on an existing, free template. The bottom line: Investment cash is always in short supply. Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. The winning entry would be the template for a new limited edition Starbucks cup. increase in revenue between 2009 and 2010. 4) Tourism Queensland. 8) Pepsi MAX.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Litmus

MARCH 31, 2020

As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since. I soon became the one woman shop for sending the department’s emails, training other teams on our ESP and email best practices, and eventually learning to code simple templates for our needs.

Enterprise Management 79

Enterprise Management Work Management Marketing Management Budget Programs 79

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

SEPTEMBER 15, 2023

You can automate your lead collection process and jump-start assigning leads to sales reps for a quick response. With features like pipeline management, appointment reminders, and bookable calendars, you can shorten your sales cycle and boost your leads-to-sales ratio. Get started with the free CRM.

Enterprise Management 70

Enterprise Management Work Management Marketing Automation Services Marketing Management 70

Hubspot

JANUARY 7, 2014

Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Created: April 1, 2009. Created: June 20, 2009. Type: Professional Group. Members: 99,095. Owner: Dharmesh Shah. 15) Content Strategy.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. First up is Andrew Capland , the Growth Team Lead at Wistia. He hypothesized that by showing users the status of their certifications, it would provide functional value that also introduced them to other courses. Set achievable goals.

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

The Effective Marketer

APRIL 29, 2011

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending. It doesn’t need to be a full 8.5 x 11 letter size paper, some small 3×5 index cards can do the trick. United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Hubspot

OCTOBER 27, 2020

They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO. Experts on the Wire. Serpstat Academy.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This is an impressive set of features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. Here are our top 8 WordPress SEO agency picks to power your organic rankings: 1) Single Grain.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Over 200% ROI from a Value Selling Program Sound I.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Conversica

SEPTEMBER 21, 2022

Reference customers praised Conversica’s solution’s ability to scale lead qualification and follow-up activities. Forrester evaluated 10 providers across 10 categories in the Conversation Automation Solutions (CAS) space to help B2B buyers choose the most appropriate solution for their needs.

B2B Sales 40

B2B Sales B2B Marketing Conversion Forrester 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ConvertKit

NOVEMBER 23, 2020

Though by his senior year of high school, his English teacher gave him a perfect score on his final research essay, saying, “I could not find anything wrong with this.” It was April 2009 and the country was in a recession. The best way to stay top of mind with clients is to send them new value every single week.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Sprout Social

JULY 25, 2016

It’s the idea of calling in reinforcements and working together to help expose both brands to new audiences in order to drive additional product awareness, leads and revenue. They even created a second flavor for their 2009 run with the popular online game World of Warcraft. Big Brand Co-Marketing Examples. Video Series.

Work Management 66

Work Management Brand Identity Branding Planning 66