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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130
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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? Questions this raises: Should that first meeting have been face-to-face?

Lead Gen 100
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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Very little of their business is based on advertising, whether digital or traditional. This isn’t QuinStreet’s first B2B technology media acquisition.

Lead Gen 100
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ClickDigest: Weekly Round-Up: 9-Oct-2009

Ambal's Amusings

Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Author : Brian Carroll.

Lead Gen 100
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Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Why is measuring Lead Gen in Social Media so hard? Leads (15).

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Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Why is measuring Lead Gen in Social Media so hard? Leads (15).

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.