Webbiquity

JULY 6, 2010

Social Media is Simpler Than You Think. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Five Big Shifts in Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing."

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues.

Social Media 100

Social Media Web 2.0 Media Blogger 100

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

JULY 23, 2010

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. There is still a lot of debate about whether social media is truly useful in industrial marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience. Will that open it?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Ardath Albee of Marketing Interactions, Inc. Is your current marketing content achieving its goals?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. Im sharing part of our conversation so that other readers may benefit.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. The sooner marketers start thinking about content as strategic assets that must be managed accordingly, the more traction they’ll start to gain from the ways in which they use it. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Navigation and your calls to action play a major role in how your visitors interact with your blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

markempa

MARCH 30, 2007

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 17, 2007

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

MAY 14, 2010

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

AUGUST 7, 2006

August 07, 2006 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Webinar: Eight critical success factors for lead generation : » Eight Critical Success Factors for Lead Generation from Internet Marketers Network On August 10th at 1 p.m.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Social Media (blogs, Twitter, Facebook, LinkedIn). Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Adobe Experience Cloud Blog

APRIL 1, 2011

We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Why calls matter.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

markempa

JULY 7, 2006

Closing the loop on a regular basis allows you to constantly learn from each interaction. By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. Closing the loop on a regular basis allows you to constantly learn from each interaction.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 25, 2005

Leverage Your Social Network. Leverage Your Social Network. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage. RSS COMMENTS 0 Loading.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Maybe your blog.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141