| |  2009 + Linkedin + Web 2.0 | 183 articles |
| Page 1 of 2 | Previous | Next | ANYTHING GOES MARKETING MARCH 8, 2009  Social Media Success Stories LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. How am I doing this? | CHRIS KOCH JULY 10, 2009 How old-school data capture is poisoning marketing and what to do about it In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) efforts so far (by 67% of respondents). for at least that long. | | | | | |
| B2B MARKETING TRACTION JUNE 15, 2011 Does Your B2B Sales Team Dominate LinkedIn? Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Tweet. Wrong! | B2B MARKETING TRACTION FEBRUARY 17, 2011  Does LinkedIn Make Your Phone Ring? So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? was the 102,794 th person to create a LinkedIn profile on January 7, 2004. To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? Tweet. | WONDERING OUT LOUD OCTOBER 1, 2009 The social media revolution is over Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Others have slipped below the surface and been assigned to the Web 2.0 We went from needing a website to participate to needing only access to the web. LinkedIn Blogging Facebook YouTube Utterli MySpace Tags: Communications Public Relations Social Media B2B Twitter Marketing Web 2.0 The social media revolution is over and it’s time for all of us to take a collective deep breath – in through the nose and out through the mouth. | THE EFFECTIVE MARKETER JUNE 13, 2009  free stuff that sells. maybe. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Maybe. Effective marketing is about generating sales. | | | | | | | |
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THE EFFECTIVE MARKETER | FRIDAY, MAY 29, 2009  Kindle Marketing Lessons « The Effective Marketer
This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0 Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase. Reply Daniel Kuperman says: May 30, 2009 at 2:30 pm It did seem odd that Amazon.com would be doing such terrible job with the subscription, but this explains a lot. appealed to me. What?! Isn’t that unbelievable? FIFTY percent! MORE >> -
THE EFFECTIVE MARKETER | TUESDAY, JUNE 23, 2009  because you can't beat free marketing training
Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. You can follow any responses to this entry through the RSS 2.0 Here I talk about the final 5 classes. Welldone! MORE >> -
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009 Online Marketing News in 2009: The Year’s Hottest Events
Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 August 2009 Online Marketing News. July 2009 Online Marketing News. MORE >> -
B2B MARKETING TRACTION | MONDAY, NOVEMBER 9, 2009  Trust: Get It, Measure It, Grow It Online or Offline
This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Internet Marketing Marketing Strategy Role of the CMO Social Media/ Web 2.0 Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor. Here are some of my takeaways from the books. First I read Trust Agents by Chris Brogan and Julien Smith. Be worthy of being liked.”. MORE >> -
THE EFFECTIVE MARKETER | FRIDAY, AUGUST 14, 2009  are you paid enough? new salary survey released
Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! United States License. MORE >>
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