Trending Sources

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? Tweet.

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and  the Questions and Answers feature. If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Tweet. Wrong!

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. lead nurturing email marketing marketing automation RSS online marketing lead management Twitter lead qualification Web 2.0.Email Autoresponder 1.0

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? If Facebook were the White Pages, LinkedIn is the Yellow Pages.

B2B 36

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. It’s a nice summary of what legs the ‘web 2.0

Paper 12

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

How do you avoid the same mistakes you see people committing all the time when delivering web presentations? This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group." Tags: Web 2.0 Is Your Online Marketing Strategy All Tweet and No Meat?

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Tags: Web 2.0 While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets?

Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

WindMill Networking

If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book , you’ll know that I’m a huge fan of the LinkedIn Events Application. So the next time you are on a business trip, follow this procedure to create a way for people to meet you through the LinkedIn Events Application and Windmill Network! windmill windmills world wide web

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Internet Marketing Marketing Strategy Role of the CMO Social Media/Web 2.0 Tweet. Very fun to think about.

Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. How am I doing this?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

We would like you to make a blog post about our Affiliate Program and Web Directory. In return, we will offer you either 5,000 free header banner impressions at ——— or we can give you a free listing at ——— Web Directory for one year. Drainedge Link Tank » Links From Around the Web says: August 30, 2007 at 11:18 am [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Please don’t.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) efforts so far (by 67% of respondents). for at least that long.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Tags: Web 2.0 The results? Social Tagging

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. But like many b-to-b marketers, I’m not sure how it has impacted my business. All Rights Reserved.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review.  December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 August 2009 Online Marketing News. July 2009 Online Marketing News.

RFP Database featured on MikeRoweWorks.com

Confluent Forms

Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! In honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. Areas of opportunity listed on RFPdb.com include construction, engineering, architecture, advertising, marketing, web design, computing, management, manufacturing, and other fields - basically any work brought to RFPdb.com by its members. That's what RFPdb.com is all about."

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Vendor, industry and trade Web sites – 69%. Web events or virtual trade shows – 40%. They leverage LinkedIn, Ning, YouTube, and Twitter. And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0 Share this on Linkedin. Let me explain …. For Example …. Tweet This! Digg this!

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0 Share this on Linkedin. Let me explain …. For Example …. Tweet This! Digg this!

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

What makes this different from the adoption of the Web or CRM is that Social Media is changing so much more than those technologies ever did. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. IT was already on the scene with Web 2.0 We are at an interesting inflection point with Social Media today.

Social Media makes for Better Interviews

Buzz Marketing for Technology

What are they contributing on Twitter, Facebook, and LinkedIn. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. This is why the hiring process has always bedeviled me. It was a way of compensating for my optimism.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. New media and Web 2.0

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. New media and Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get Engineers Can Sell white paper now.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? What is it? An irresistible incentive has to be specific.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 If you are not a professional copywriter, coming up with new content regularly can be a difficult task. How do you overcome this challenge?

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Is like LinkedIn on steroids, because not only you can see who’s connected to whom, but also HOW they are connected. Look forward to meeting up with you at BOS 2009.)

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing. Isn’t it?

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Web 2.0 These days, everyone is on the Web, sharing information via various tools and communities. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Web 2.0 These days, everyone is on the Web, sharing information via various tools and communities. We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). My boss, C.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Tags: Web 2.0 Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. And then there's Google.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Judge Will Decide. Stay tuned! Judge Will Decide.

The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

RSS 2