Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. For example, segment your products and services by application and/or industry. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. As the decision maker or a business owner, you may not have the time to go hunting online for the right information or read a 50-page eBook.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. Thank you for a very informative post. Achinta offers his industrial clients marketing for engineers by an engineer. {

Features 60

Features Web 2.0 Planning Work Management 60

WebMarketCentral

NOVEMBER 23, 2009

DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. And, tired of filling out the same information over and over for each new social networking or profile site?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Be a ruthless editor – business owners and product developers are passionate about their offerings.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. Beth Luty hired as my #2 in Financial Services, a year and half later, she gets to take it over and run it for herself, what a success story!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

JUNE 13, 2007

RSS feeds & via email Don’t try to do everything at once. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. No Registration: the white paper must be freely available for download without requiring any personal information or registration requirements. By incorporating S.A.M.

Paper 40

Paper Best Practices RSS Landing Pages 40

Online Marketing Institute

JANUARY 4, 2011

Ping helps you to inform Ping inform search engine and blog directories when you have updated your blog by sending XML-RPC ping each time you create a post. I tried to come up with an extended list of suggested Pings URL from all around the web to help you expand your list and notify more services. Scroll down the page.

RSS 40

RSS Work Management SEO Buzz 40

Online Marketing Institute

MAY 27, 2009

RSS COMMENTS 0 Loading. Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Dont for get your audience wants information that is relevant and meaningful.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Buzz Marketing for Technology

JUNE 27, 2008

Web Services. RSS Feeds » LEADERSHIP. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. A Peer-Advisory Service and Professional Association for CIOs. Glo Gateway Extends Roaming Services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 2, 2009

Social media and PR support this by providing both more links to your website and more places, other than your site, where information about your company and products can be found. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2009 Eddie and Ozzie Awards Winners. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. Seach top vendors, suppliers, service providers & more. -- Browse by Category --. Auditing Services. Service Type.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Adobe Experience Cloud Blog

JULY 7, 2010

Email is great for that – use it to solve a problem, ignite new ideas, fulfill a promise, share interests, release information, make it easy to buy and build a relationship. First it was spam, then RSS, then blogs, then mobile, then social networks… now youth. Consumers check their inbox first for alerts, offers and information. .

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? Great article! All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Forrester Research shows that from 2009-2014, U.S. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. for B2C retailers and $1.93 b2bmarketing

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. And, tired of filling out the same information over and over for each new social networking or profile site? 100 Tips and Tools to Research the Social Web by Select Courses.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. You just first have to find your customers’ pain points. Buy your own product.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148