Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Capture visitor information – Implement a method to capture visitor information from your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Social can help identify target audiences and user behavior. For more stories like this, subscribe to the Content Standard newsletter. Although this is an increase over the previous year, it is still relatively low.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Content Standard

DECEMBER 12, 2018

Put up by the Chinese government, the firewall controls the information to which the population has access. It’s also the reason why internet giants like Google and Facebook aren’t in China—they advocate free access to information, and don’t allow monitoring of user behavior. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Before you can deliver your content and engage with your target audience, they need to find you! Actively participate in forums where your target audience hangs out.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? In a 2018 poll by Advertiser Perceptions, a majority of US advertisers said that precise targeting is a leading benefit of OTT advertising; 39% cited detailed measurement.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Reach – The reach objective will show your ad to as many people as possible within your target audience. This objective can be geared toward newsletters signs up or email marketing lists.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Standard

APRIL 6, 2015

Rather than shaping your SEO strategy around branded or product-related keywords, you should broaden your targeted terms and phrases to correspond to your audience’s interests and to extend beyond your products and services. To appear in informational search results, you need to think of your audience before your brand.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Email and e-newsletters use now equals tradeshows in popular use. So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? WhitePaperSource Newsletter. Page 6 – Concluding Summary/Call to Action Information. Michael Stelzner Recommends.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Harness that power by gathering all the information and then editing the material into cohesive content. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”. Welcome email campaign.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. Ask your customers where they go online to find useful information – perhaps even how they found you. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 2, 2009

RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. You can get referred , publicly and permanently, by industry professionals who others will take as a trusted source of information.

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Speak as Your Target Audience Does Use the vernacular the public uses as observed in search inquiries, confirms relevance and creates instant connection (ex.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Convince & Convert

FEBRUARY 10, 2010

I see how marketers would like this, but not sure all customers would appreciate being targeted like this. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. link] Michael A. Find where your clients/contacts are in the social media realm.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. However, this is rarely the case since there are a finite number of high quality sales ready leads in your target market at any given time. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. Also, use nurturing to create a dialog with your subscriber, instead of just sending them information that’s only important to your company.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

DECEMBER 23, 2010

Bids – Bidding strategies that allow you to target specific positions on a search results page. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Now you are in a definite bidding for the leads coming through this channel.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. You fine tune and target your conversations so that they hit home with the right person at the right time. By Joe Pulizzi and Newt Barrett.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 20, 2010

I attracted 1008 keywords to my website last month although I'm actually targeting 10. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. marierowley thank you for your great information. Thanks for the info. So now you know !

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

It’s too confusing to have a strategy that targets advocates AND people that have never heard of you. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Thanks for providing information that is not just general chat on the subject.-=

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167