• VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009, Industry] What is Video Seeding and Does Your Brand Need it?
    Websites related to your industry have viewers who would be interested in your video content and your goal is to share your content on these sites to have it reach not only a larger audience, but a targeted one. Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. You need to start video seeding. Not bad right?
  • CHRIS KOCH  |  MONDAY, MAY 19, 2014
    [2009, Industry] What Pisses off the Man Who is the Face of 3D Printing
    Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. Latest Post Marketing Strategy 3D printing Apple Bre Pettis Brooklyn MakerBot MakerBot Industries NYC Resistor Pettis
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Industry] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Industry] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. Not at all.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [2009, Industry] Enhancing the User Experience with Augmented Reality
    Check out this YouTube video to get a taste of how the interface works. Dutch startup Layar is attempting to do its part to help reverse the decline in the print publishing industry with its mobile augmented reality app. This YouTube video provides a visual illustration of some of the things Layar’s app can do.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [2009, Industry] How Jimmy Fallon Redefined the Celebrity Biography
    'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. Michaels, the TV industry’s heat-seeking missile of undiscovered comedy talent, saw something unique in Fallon. Should the Industry Try to Capitalize on It?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009, Industry] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. People even asked me to post some of my own music on YouTube, so I did. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. Legal. Financial.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009, Industry] Is Your Social Media Consultant an Expert or a Wannabe?
    'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Almost 50% have only two years experience. But, I digress.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [2009, Industry] Driving Engagement through Social Media for Healthcare Providers
    'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry. And more and more healthcare marketers are getting up to speed.
  • SYNECORE  |  WEDNESDAY, AUGUST 7, 2013
    [2009, Industry] New Study: Get On YouTube, NOW
    'Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. Moving on -. Emphasis mine.).
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [2009, Industry] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    It’s now the #4 social media site, behind Facebook, YouTube and Twitter. Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. What stands out to you for the inbound marketing industry? 'Mobile internet usage is soaring past desktop usage. And it’s all contained in this SlideShare.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [2009, Industry] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    This was my first ever industry event or business conference, so I had no idea what to expect. 34,000 videos on YouTube about @ goldmansachs. whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [2009, Industry] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    All content on your blog, Facebook page, Twitter profile, YouTube channel, etc., Industry specific trends? Jessica teaches both undergraduate and graduate level courses in Marketing, including Social Media, and has 16 years of field experience in business and marketing before starting her teaching career in 2009.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009, Industry] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able. There are a lot of advantages to being remarkable. Enjoy! The OMFG! The OMFG!
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, Industry] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) 25 Social Media Facts and Statistics.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [2009, Industry] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Check out the new social apps launched in 2012 that the industry is toasting! YouTube for iPhone https://itunes.apple.com/app/youtube/id544007664. Shortly after iPhone announced the removal of the YouTube app from iOS 6, YouTube launches it’s own app with more social power than the first. and succeeding. I thought so!
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [2009, Industry] What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. What next? What Is Context Marketing? What's the part of speech?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 14, 2012
    [2009, Industry] Klout overhauls its business model, but does it answer its critics?
    “Our goal is to lead the industry in matters of privacy protection.” Spammers almost killed Twitter in 2009 and Quora in 2010. But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. But what is the real impact? Will it make a difference?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 24, 2012
    [2009, Industry] Social Media’s Influence: Content is Key!
    In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). Social influence has been democratized with Web 2.0
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [2009, Industry] The Social Media MBA: Part 3: Social Media Landscape
    These students have passion, they enjoy learning about these effective new ‘tools’ we have for the marketing industry, and they cannot wait to start the next social media course! You Tube :  YouTube allows users to post video content. These are the emails every instructor loves to read! guarantee you use more than you think.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 5, 2012
    [2009, Industry] Pinterest and Facebook: A Foreseeable Rivalry for Retailers?
    It actually didn’t, as its rise to fame was slow but sure , starting from its humble beginnings in Thanksgiving of 2009. Related Stories Getting Started with Pinterest How the Hospitality Industry Can Use Pinterest 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic). And now here comes  Pinterest.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [2009, Industry] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Considering most students are already using such platforms as Facebook and YouTube , it only makes sense to utilize these tools for education. Students are using social media to view supplemental information pertaining to their courses via blogs, wikis, forums, YouTube and more. Social offers various ways to present material.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [2009, Industry] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 ( source ). 200 million plus YouTube views occur on mobile devices per day. Should B2B marketers be focused on a mobile marketing initiative? 2012 U.S. source ).
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [2009, Industry] Getting Started with Pinterest
    Pinterest has attracted a lot of buzz, and our own Windmill Networking contributor Debbie Miller ‘s recent post on Pinterest for the Hospitality Industry  actually has more Pins than Stumbles or Pluses! Short History of Pinterest In December 2009, San Francisco-based  Cold Brew Labs  began initial development on the app. Brand.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [2009, Industry] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Also noted: • One in four Americans watches a YouTube video every day. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. hours to 6.3
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [2009, Industry] Does Your Company Inspire Trust? How Online Communities Can Help!
    The chief executive’s voice is no longer the trusted source for information about the company, the industry or service trends. And through the proliferation of user-generated content via self-publishing channels such as blogs, YouTube, microsharing, content curation and reviews, there are ample sources of information. Not really.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 30, 2012
    [2009, Industry] Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011
    An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing. Mad Marketing TV publishes to YouTube and madmarketing.tv , and is sponsored by Act-On Software. Jeff is most deserving of this award.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009, Industry] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. YouTube Tips and Tactics. YouTube etiquette for 2011 by iMedia Connection. Search and Social.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [2009, Industry] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [2009, Industry] 8 Content Marketing Initiatives To Seriously Consider for 2012
    Do you see a content opportunity in a niche related to your industry? They saw an opportunity back in 2009 around this niche of small-business owners and executives on the go, and created the ultimate resource site for them. Share awesome stuff (the best in your industry) with clear goals! thought I’d share it with you.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [2009, Industry] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [2009, Industry] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. He’s an active thought leader in the search marketing industry. Cheryl. Ranked No.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [2009, Industry] The Ultimate List: 24 of the World’s Largest Social Networks
    Sometimes, we include YouTube, LinkedIn and Foursquare in that category. 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. With 35 million professionals, Viadeo offers opportunities to manage your business network, connect with industry experts and advance your career.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2009, Industry] The 2011 #Nifty50 Top Twitter Men Reprise
    What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. You expand it.”
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [2009, Industry] 2011 #Nifty50 Top Twitter Men
    What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. You expand it.”
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2009, Industry] The Rise of the Content Marketer « The Effective Marketer
    Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [2009, Industry] Google +1, But Who's Counting…And Who Cares?
    YouTube is the 6 th most visited site on the web (Comscore Media Metrix March 2011), and the PicasaWeb photo-sharing and Gmail/GTalk platforms are constantly being innovated and improved. Gonzo April 20, 2011 at 4:17 pm | Permalink Really interesting… what if they incorporated +1 on YouTube exclusively? The answer is none.
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [2009, Industry] Google +1, But Who's Counting…And Who Cares? | e-storm International
    YouTube is the 6 th most visited site on the web (Comscore Media Metrix March 2011), and the PicasaWeb photo-sharing and Gmail/GTalk platforms are constantly being innovated and improved. Gonzo April 20, 2011 at 4:17 pm | Permalink Really interesting… what if they incorporated +1 on YouTube exclusively? The answer is none.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [2009, Industry] 3 Winning Examples of B2B Blogs Done Right
    Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers!  Become the industry magnet by blogging about topics that would interest them.  times increase in blog traffic in 2009 when compared to 2008 numbers. Louis E. What is exciting about mesh and fencing? 
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [2009, Industry] 101 Online Video Stats to Make Your Eyes Glaze Over
    Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. Catching the e-tail trend , 55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010. YouTube is the main platform for online video. Only 30% of YouTube traffic comes from within the U.S.
  • E-STORM  |  MONDAY, MARCH 21, 2011
    [2009, Industry] Facebook TV: Seizing its Cut of Video Viewing Bounty | e-storm.
    And the other two have laptops on laps, alternating tabs between anything from NYTimes.com to a video of cats playing patty-cake on YouTube. Industry giants like Apple and Google have already made plays for your television with their Internet-connected television platforms, AppleTV and GoogleTV respectively. ComScore 2010 U.S.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 14, 2011
    [2009, Industry] Does Your Social Media Department Have a Content Czar?
    As I blogged back in 2009, I believe first and foremost that social media is about sharing.  Content that goes beyond news about your company and represents something so resourceful to your entire industry that you can slowly become the “channel&# that everyone in your industry or target customers tune in to for information.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2009, Industry] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Mistakes were made.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [2009, Industry] Case study: Fast-growing B2B expands social media exposure
    invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Hinda is an established player in the incentive and recognition industry. Within that time frame, we were listed on the Inc. The Results.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [2009, Industry] Best Social Media Stats, Facts and Marketing Research of 2010
    Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. million business-oriented queries on YouTube every week.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2009, Industry] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. Richard MacManus explains how to create 10 common types of Facebook tabs, including Flickr, Slideshare, Questions and YouTube tabs. Best Facebook Marketing Tips and Guides of 2009.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2009, Industry] 90 Tips to Make Your Blog Rock
    Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about industry News – whats happening this week, this month 2. How could you adapt this model to your industry? be authentic. Thanks Jeff!
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2009, Industry] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93 for B2C lead generators.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [2009, Industry] Top 30 Most Useful Facebook Blog Posts of 2010
    Dig into this for a little more detailed look at tips like embedding YouTube videos and creating images with clickable links for your Page. The big blue social machine is slowly toppling off other networks as shown in this series of maps from June, 2009 to December, 2010.  The end-of-the-year is the perfect time to do this. The answer?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2009, Industry] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. It’s free to sign up and get started.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [2009, Industry] Reviewing Our 2010 B2B Social Media Predictions
    With sites like Klout to measure online influence, as well as other determinations based on site page rank or offline industry influence, many in the B2B space are learning who to reach out to. Related posts: 11 B2B Social Media Predictions For 2010 Social media gained consistent traction in 2009 with conversation ranging.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009, Industry] B2B social media case studies - 3 you can learn from and why they work
    The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. Lauren Fernandez said in a recent blog post: “Own your industry.&#
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009, Industry] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2009, Industry] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2009, Industry] What the Future Holds for B2B Social Media Marketing
    Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! Learn more. Social media is capable of so much more. iOS 4.2
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2009, Industry] 17 Compelling and Highly Usable B2B Marketing Statistics
    One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [2009, Industry] The 39 Social Media Tools I’ll Use Today
    I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. Helps us all in the industry! Smart. implement bit.ly
  • LEADER NETWORKS  |  MONDAY, OCTOBER 18, 2010
    [2009, Industry] Common Sense Social CRM: How Social Metrics Affect the Bottom Line
    Many executives are familiar with this idea; a survey conducted by Forrester Research in 2009 showed the number of companies focusing on customer retention had nearly doubled from the preceding year. business will calculate each customer’s lifetime value (CLV) and customer equity (CE). The sheer volume and variety is nearly overwhelming.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [2009, Industry] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [2009, Industry] High-Performance Email Marketing for Attracting and Engaging.
    Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 30, 2010
    [2009, Industry] B2B Marketing Events Around The World – Oct 2010
    The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for October. October 18-19, Online Reputation Management Asia Singapore: It only takes a few blog posts, YouTube videos or Facebook threads to destroy reputation and image.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [2009, Industry] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 23, 2010
    [2009, Industry] 40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)
    Video SEO: YouTube Optimization and Universal Search Video Ranking Factors & Signals by The Fire Horse Trail. aimClear’s 2009 Daily Training Link Library by aimClear. Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant— SEO is not dead , not even close. At least not yet. Magazine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [2009, Industry] Can social media change your company’s culture? I doubt it.
    Rules, regulations and customs of an industry (defense contractors, law firms). So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. took this photo in 2009 and it reminds me of the fortress-like characteristics of corporate culture!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [2009, Industry] Can social media change your company’s culture? I doubt it.
    Rules, regulations and customs of an industry (defense contractors, law firms). So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. took this photo in 2009 and it reminds me of the fortress-like characteristics of corporate culture!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [2009, Industry] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [2009, Industry] Variety of Content is the Key in the Early Stages of the.
    In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored. Resources
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2009, Industry] Best Social Media Stats and Market Research of 2010 (So Far)
    30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009, Industry] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [2009, Industry] Is Your Industrial Website Still Just a Business Card?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Audit your existing content. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [2009, Industry] 5 Things Industrial Marketers Must Do to Attract Engineers and.
    So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Don’t!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [2009, Industry] The Twofold Benefit of Optimizing Marketing Content
    Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 10, 2010
    [2009, Industry] Optimizing Your WordPress Business Blog
    an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. However, none of that can happen until you drive lots of interested traffic to your business blog. However, you can do it too with some help. All Rights Reserved.
  • E-STORM  |  THURSDAY, AUGUST 5, 2010
    [2009, Industry] Artist Representation DIY: The Music Industry in the Age of.
    Q: So what’s the prognosis for the music industry? With a culture of hostility embedded in the mindset of this industry, one can only imagine what prompted Prince to recently declare that the “Internet is over&#. Their reason? Others who continue to adhere to this aversion to digital media follow suit. Privacy Policy
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [2009, Industry] Social Media Marketing Lessons From Justin Bieber
    As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.”
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [2009, Industry] Industrial and B2B Customer Engagement Simplified
    However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. You can read his entire blog post here. All Rights Reserved.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [2009, Industry] The Disconnect Between B2B Content Marketing and Customer Engagement
    Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Achinta offers his industrial clients marketing for engineers by an engineer.
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [2009, Industry] 4 Business Blogging Lessons From Google's Chief Blogger
    This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Karen grew up in Washington D.C.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [2009, Industry] 19 New Featured Sources on the B2B Marketing Zone
    It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). The hard questions about social media for B2B solutions providers , June 11, 2009.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 23, 2010
    [2009, Industry] 5 Rules of Website Redesign for Engaging Engineers and Industrial.
    Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 20, 2010
    [2009, Industry] Can Industrial and B2B Marketers Learn Creative Problem Solving.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? 1 “leadership competency” of the future.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [2009, Industry] Is Content Curation an Easy Way for Content Marketers to Do More.
    by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word. Resource
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [2009, Industry] Don't Count on Marketing Automation to Solve All Your Lead.
    However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Or do we need to show a verifiable ROI?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2009, Industry] Translate Features into Benefits if You Want Your Marketing.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 1, 2010
    [2009, Industry] What Not To Do For Better B2B Customer Relationships
    These findings were consistent across most B2B industries with complex, multi-touch buying processes. Have Digital Marketing and Social Media Killed the Industrial Sales Job? Tagged as: customer realtionship , Industrial & B2B Customer Relationship , Industrial Marketing , McKinsey & Co. All Rights Reserved.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [2009, Industry] Why Free? Why Now?
    We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? Why Now?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 29, 2010
    [2009, Industry] How Relevant Marketing Content Helps B2B Branding
    That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [2009, Industry] Social Media with Email Marketing – is it the Super Combo?
    by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Are those predictions a little premature? See charts below). Resources
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 19, 2010
    [2009, Industry] Creating Relevant B2B Marketing Content: Walk the Talk
    an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. That is pretty much the mantra of B2B content marketing. Transforming that concept into an actionable reality is a very different story. All Rights Reserved.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 15, 2010
    [2009, Industry] Successful Industrial Websites Require Part DiY and Part.
    am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. make my living providing marketing services including designing and marketing industrial websites. Is that a good thing? Take a quick poll. Resources
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 12, 2010
    [2009, Industry] B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 8, 2010
    [2009, Industry] Shortening the Industrial Buy Cycle in 5 Simple Steps
    Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. The steps are: 1.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [2009, Industry] How Lack of Marketing Content Can Derail Your Website Redesign Project
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 31, 2010
    [2009, Industry] Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
    Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. What is On Site SEO? Here less is better. Resources
  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [2009, Industry] What’s So Funny About Social Media and Online Marketing?
    From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Billy Mays’ Resurrectifier Commercial – YouTube. This blog post! Social Media. Really.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [2009, Industry] Deconstructing the Four Stages of the Industrial Buy Cycle
    The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [2009, Industry] How to Use a B2B Blog to Win Customers and Influence Prospects
    an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Resource
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 18, 2010
    [2009, Industry] Top 10 Clichés to Avoid in B2B Marketing Content
    Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. All Rights Reserved. Resources
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [2009, Industry] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 11, 2010
    [2009, Industry] Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
    Some of the findings match what I am hearing from my industrial clients and one really surprising result. This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. This one caught me by surprise. Resources
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