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Why Marketers Should Be On the Lookout For Unjustified Survey-Based Conclusions

B2B Marketing Directions

Whether they are acting as producers or consumers, marketers need to be able to evaluate the quality of research-based content resources. In other words, survey findings may show that two events or conditions are statistically correlated, but this alone doesn't prove that one of the events or conditions caused the other.

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Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review. A survey report published this past spring provides a good vehicle for illustrating my point.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Twitter Adoption and Use in Mass Convergence and Emergency Events. of the 2009 ISCRAM Conference. Lenhart, A (2009). A Smattering of Social Media Maturity Proof Points. iStrategyLabs.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

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14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

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