Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Convert

AUGUST 7, 2023

I was interviewing with a large global broadband/TV service provider based out of the Netherlands in 2009. ‘Cause at the end of the day, it’s not just about the tool, but how you use it. Now let’s take a look at what she has to say… Melanie, tell us about yourself. What inspired you to get into testing & optimization?

Statistics 52

Statistics Validation Optimization Analytics 52

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Amy Mengel.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

B2B Marketing Directions

OCTOBER 9, 2016

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

B2B Marketing Directions

AUGUST 1, 2021

Whether they are acting as producers or consumers, marketers need to be able to evaluate the quality of research-based content resources. In other words, survey findings may show that two events or conditions are statistically correlated, but this alone doesn't prove that one of the events or conditions caused the other.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. The New B2B Marketing Platform.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Webbiquity

JANUARY 10, 2010

Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter.

Adwords 100

Adwords Tips PPC Tactics 100

EMagine B2B Blog

APRIL 27, 2010

Of some 15 Internet marketing categories, there were no statistically significant changes from the prior year …except for the use of social media, which was up by 12%!

Small Business Marketing 40

Small Business Marketing Social Media Research Media 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

OCTOBER 26, 2011

Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. Online Holiday Shopping Statistics. 30) 67% of consumers researched purchases online during 2010 holiday season. 1) ShopperTrak reported that $10.69

Statistics 28

Statistics Planning Stats Open Rate 28

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. of the 2009 ISCRAM Conference. Lenhart, A (2009). A Smattering of Social Media Maturity Proof Points. San Francisco examiner.com. iStrategyLabs. Twitter Power: Tweets as Electronic Word of Mouth.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

MARCH 9, 2020

The content cost is related to the time spent auditing competitors, performing keyword research, creating content briefs, writing and editing the content, pushing the content live on the website, and performing on-page meta optimizations. . Do your research; what do they want to consume?

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

The Effective Marketer

FEBRUARY 15, 2010

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. You can find an overflow of statistics. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Media Audit gives yet another set of statistics on time by medium.

Spending 120

Spending Media Mobile Advertising Forrester 120

Sana Commerce

DECEMBER 13, 2021

But it’s not just about being online: The latest e-commerce web design and Covid-19 web statistics show that close to 70% of online shoppers have far higher expectations for businesses’ digital capabilities than they did before the pandemic. A level down from that is a freelance web developer. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

But it’s not just about being online: The latest e-commerce web design and Covid-19 web statistics show that close to 70% of online shoppers have far higher expectations for businesses’ digital capabilities than they did before the pandemic. A level down from that is a freelance web developer. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Hubspot

NOVEMBER 25, 2011

Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend. 26 Black Friday Statistics for Marketers. Of those who own tablet devices and who plan to shop for or research holiday items this year, one in five (21.3

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Chris Koch

APRIL 3, 2014

Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Webbiquity

JULY 6, 2010

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Given the dominance of Facebook on the social media landscape, it’s not surprising that this most is among the four most-read pieces on this blog.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Content Marketing Institute

DECEMBER 31, 2018

Depending on what research study you look at, less than 10% of all people write down and record their goals. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. In researching for my book Content Inc.,

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. The trick is to learn how to use all its power. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Measure the results and use the statistical evidence to determine whether to publish your prices on your website. Your prospects will find pricing information even without your help.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The sales statistics that I have seen show something that’s pretty similar to the B2B marketing space.”. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.

Demand 120

Demand Process Work Management Marketing Management 120

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The Noob Guide To Online Marketing. B2B Sales and Social Media.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

Adwords 20

Adwords PPC Tactics Landing Pages 20

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 8 Facebook Facts and Statistics. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. The idea behind activity intelligence is gaining the insight into what potential buyers are doing throughout their research processes. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Content Standard

SEPTEMBER 10, 2016

Thankfully, there are loads of researchers helping us keep a finger on the pulse of social media marketing strategy (though the amount of data can, at times, be overwhelming). percent of marketing budgets in 2009 to 11.7 You Might Not Be a Statistic. percent in 2016.” Engagement Metrics Hold Weight.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Sure, online video is hot, but how you optimize video assets? Which sites are most important to participate in?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

DECEMBER 1, 2010

Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. Community Building a community around your event may only be viable for the larger conferences like SXSW, but the value it can bring to attendees is worth the consideration. Powered by Wordpress.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125