Trending Sources

Fire your Director of Social Media!

Buzz Marketing for Technology

Digg this! At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. Digg this! Buyers won’t buy from you if they can’t find you.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to. Digg this!

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Digg this! CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Digg this! CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

Best of 2009: SEO Tips, Part 1

Webbiquity

Digg this! Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. sites including “kayaks&# or “kayaking&# will show up on a search for “kayak&# ). Blogging helps.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.  . Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories.  . This is the fourth post in a 6 part series on using social media.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Digg this! So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Enjoy!

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. So I bookmarked the following links and turned on the bookmarks toolbar.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

During the process, I usually digg or stumble a few articles as well. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. So I bookmarked the following links and turned on the bookmarks toolbar.

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Digg this! A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? Tweet This!

Inbound Interaction Management (IIM)

Buzz Marketing for Technology

Digg this! It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Inbound Interaction Management could mean many things.

CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

Digg this! I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency? active listening, 2. if so why? Who is Romi? Tweet This!

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company!

What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Digg this! Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media. years. years!

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Digg this! Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Tweet This! Share this on Facebook. Share this on Linkedin.

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. If you aren’t doing these already, it’s time to jump in.

The Tipping Point and your Contact Center

Buzz Marketing for Technology

Digg this! Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain …. Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Tweet This! Share this on Facebook.

Best Email Marketing Strategies and Tactics of 2009

Webbiquity

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Digg this! While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How has email marketing changed in the last few years? Scott T. Why do email marketing?

Rumors of Death Have Been Greatly Exaggerated

Savvy B2B Marketing

This group believes that a blog should be considered a home base of sorts while all the other social channels (Posterous, twitter, facebook, Digg, etc) should be considered peripheral or, as Chris Brogan calls them, "outposts." Have you heard the latest? Having read all these opinions, I tend to agree with the majority who state that blogging is far from dead. What do you think?

Rumors of Death Have Been Greatly Exaggerated

Savvy B2B Marketing

This group believes that a blog should be considered a home base of sorts while all the other social channels (Posterous, twitter, facebook, Digg, etc) should be considered peripheral or, as Chris Brogan calls them, "outposts." Have you heard the latest? Having read all these opinions, I tend to agree with the majority who state that blogging is far from dead. What do you think?

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. The post was then picked up by other social media hubs such as StumbleUpon and Digg which pushed additional traffic along with search engine traffic. With real stories!

Spray and Pray Marketing 2.0

Buzz Marketing for Technology

So a blog post on you blog should go to your feed, to your Facebook account, your Twitter feed, your FriendFeed, maybe even a friend can StumbleUpon or Digg it if they like it. No matter how you look at things these days marketers are becoming more like publishers than ever before. So the game is changing right before our eyes! So what can you do?

Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter. World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter My Analog B2B Roadmap for Framing the Social Media Conversation. Welcome!

Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Tagged: Delicious, Digg, Facebook, Google Alerts, Joint Marketing, social media, social network, Twitter. World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email.

Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Maybe not everything , but Matt Peterson here reviews the results of a panel discussion on SEO Ranking Factors in 2009 from the SMX Advanced 2009 event, with commentary on what works now for SEO-as opposed to what used to work-from experts like Rand Fishkin, Marty Weintraub and Danny Sullivan. SEO Ranking Factors for 2009 by WebProNews. Digg this! Is it really impossible to optimize a Flash website? How can social media profiles help with SEO?

Best Social Media Stats and Market Research of 2009

Webbiquity

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. For companies, email newsletters still rate as the tactic offering the highest tangible improvement (67%) but a whopping 44% – almost double the percentage from 2009 – have discovered that social networks helped increase their online customer engagement. Digg this! What are the latest trends in search? Learn and enjoy! Matt McGee.

Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Digg this! How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential?  Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? How do blogging and other “real time&# activities like social media posting affect Google search results? Share this on del.icio.us.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Digg this! There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? You may think of multitasking as easy or difficult—but is it unethical? Where can you find the best online tools for competitive intelligence? ’ by Futurelab. Web 3.0

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Best Web Analytics Tools and Tips of 2009

Webbiquity

Digg this! There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. by ECommerce Guide.

Best Web and Landing Page Design Tips of 2009

Webbiquity

Digg this! Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae. 15 Essential Checks Before Launching Your Website by Smashing Magazine.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Digg this! While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Does PPC advertising help with branding? How can you use demographic and geographic targeting to improve results? What are the best ways to reduce the bounce rate from landing pages? 10 tips for extending paid search growth by iMedia Connection. Marks the Spot!

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Digg this! Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Though the ability to distribute press releases online has been around for more than a decade, it’s only in the last few years that tools and techniques for combining PR with social media have really emerged, and they continue to evolve. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interactive PR Resources.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Digg this! Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Digg this! What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Digg this! How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

Best Cool Web Tools of 2009, Part 1

Webbiquity

Digg this! Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You’ll find tools for all of those tasks and others in this collection of more of the best cool online tools. SlideSix. SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids. PeoplePond. DandyID. My Tweet Space. Tell A Friend. Mixxr. with Bing. Flock.

Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

Digg this! What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Sanity check: The four stages of a typical Twitter user by TechRepublic. Twitter Marketing Sanity Check by iMedia Connection. What’s a Retweet?

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