Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market.
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