Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

As a front end lead generation technology, vs. a traditional lead management or automation solution, Demandbase is aligning to "push" the most qualified business contacts from the highest potential businesses directly to the desktop, Inbox, CRM or marketing system - whatever is most important to the customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. I mean, in some ways, I didn’t invent marketing automation, but I certainly helped make it popular. What’s Next?! Matt: He did.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

I hope that Eloqua's work, among a handful of others, help change the marketing dialogue around the accessibility and value of using marketing automation to bridge the divide between sales and marketing. The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40