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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Hubspot: A Guide to Practicing What You Preach. If you’re new, we’ll let Hubspot tell you what inbound marketing is—because, well—they invented it ( source ): “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Of course, these multi-function systems must still be suited to users with little time and expertise. Hubspot has accepted this challenge. The scope of Hubspot makes it somewhat difficult to assess.

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10 Brands Show Us How Email Marketing is Done

PureB2B

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Image Source: HubSpot ). Of course, BuzzFeed is known for publishing hugely popular articles with awesome headlines. Image Source: Hubspot ). Image Source: Hubspot ).

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inbound marketing training for free

The Effective Marketer

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Thanks for doing the reviews.

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7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

Dress up as a Postmates delivery courier to personally deliver donuts to the companies he admired -- with his resume attached, of course. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. My career didn't really start until I launched this [video] in 2009.