Contently

MAY 11, 2016

.” Johnson, now head of activation and media for RAPP’s West Coast branch, started by partnering with publishers like Gawker and BuzzFeed to create content tied to what the audience was passionate about, such as advice for picking a fantasy baseball team or protecting your record collection. They just want good content.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Webbiquity

JANUARY 12, 2011

Social Media Press Releases and Blogger Outreach. contention that “You don’t need a PR agency.&# PR pros shouldn’t rely solely on Google’s tool when developing an outreach list, but it’s a good one to add to their arsenal. Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog.

PR 100

PR Tools Tips Blogger 100

Vidyard

JULY 4, 2019

That gap in adoption has remained due to: Increasing regulations Increasing penalties due to non-compliance ( regulators have imposed $342 billion in fines on banks for misconduct since 2009) Lack of compliance controls to cost-effectively review and supervise video content.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Content marketing. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Vidyard

JULY 9, 2019

That gap in adoption has remained due to: Increasing regulations Increasing penalties due to non-compliance ( regulators have imposed $342 billion in fines on banks for misconduct since 2009) Lack of compliance controls to cost-effectively review and supervise video content.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Convince & Convert

JANUARY 11, 2011

Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. Should you care more about Digg submission than about comments? Are tweets more important than Facebook shares? Share of Voice.

Social Media 161

Social Media Media Digg Marketing Analytics Tools 161

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 35:30 – Identify when a lead is ready to talk to a sales person or when they need to be nurtured by marketing through content or through inside sales. 37:54 – Outreach nurturing collects more information or permission from the leads that you have.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

B2B Marketing Savvy

AUGUST 25, 2009

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Discussion groups are joined.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 14, 2013

And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. If you have project sites across the country or the world, use Google Earth Outreach , which allows you to create a map of your project locations with Google Maps and embed it on your website.

Marketing Websites 28

Marketing Websites Stats Traffic Outreach 28

Marketing Insider Group

APRIL 24, 2023

Ecosia Image Source: Ecosia Ecosia was created by Christian Knoll in 2009 with a focus on environmental sustainability. Businesses can optimize content to appear on Dogpile by focusing on organic search strategies and avoiding “black hat techniques”, like keyword stuffing.

Paid Search Agency 225

Paid Search Agency Privacy Advertising Agencies Transparency 225

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

APRIL 2, 2009

Tactics—develop plans for media to be used, content needed, assign responsibilities, and core messaging/values to incorporate (e.g., Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing.

Social Media 20

Social Media Consulting Social Marketing Media 20

MLT Creative

JUNE 21, 2011

During the planning stages of the event, 2009-11 BMA National Chairman Gary Slack of Slack & Co. The BMA Unleash theme evolved from this outreach. Download advanced content from our B2B Marketing Idea Series: surveyed dozens of high-level corporate marketers and agency management.

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. Customers don’t need more messages.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

APRIL 8, 2011

Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Blogs, for instance, were now more than just a place to share company news.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Hubspot

MAY 27, 2015

My Mindset in 2009. Content is king?!? Links are the only content you need. They were all talking about inbound marketing, quality content, engagement, and a bunch of stuff I didn't understand or considered "BS." How much awesome content could I have gotten? This blog post will tell you exactly why. Link Building”.

Google 28

Google De-duplication Skype CAN-SPAM 28

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] #bgsd [link] Forge Communications You want killer content on digital? RT @bgindra: @jaybaer shares "Digital & Dollars" preso #CAPRSA.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. population. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. But I had consumed every piece of content HubSpot put out. Web Content Strategist, WebpageFX. Read every blog article, watched every webinar. Nicole Kohler.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. I’ve been publishing a little bit of content over the past year on zyppy.com. I have no brains or any of that, it was all luck for me. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. I’ve been publishing a little bit of content over the past year on zyppy.com. I have no brains or any of that, it was all luck for me. This was magic to me.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Top Rank Marketing

NOVEMBER 6, 2018

A content marketing hack promises to cut a straight line through a tedious process, increasing efficiency and boosting results. The Shortcut: Search algorithms consider how many backlinks your content has, right? If shady sites are linking to your content, that will actually hurt your ranking. Marketers dig shortcuts.

Cost 52

Cost Content Marketing Planning Curation 52

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. While the contention that "social media has no ROI"—only branding and relationship value—may be over the top, this post provides an excellent foundation and outline for developing a social media strategy.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application. Dale Carnegie Wisdom 2.0 I also recommend it on the iPad.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

SWZD

JUNE 2, 2017

I Haven’t Checked Voicemail Since 2009. Seasoned nurture managers test approaches and outreach patterns to gain experience with an audience over time. Part of my job involves talking to technical experts to get information for content creation. by Charles Beard, Senior Content Editor. Leverage email.

Top of Funnel 72

Top of Funnel Sales Qualified Leads Sales Cycle Outreach 72

Zoominfo

MARCH 21, 2018

Customer success is an important aspect of content marketing. In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Sprout Social

JULY 25, 2016

One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns. They even created a second flavor for their 2009 run with the popular online game World of Warcraft. If we want to succeed in reaching our audiences, we must explore new channels.

Work Management 64

Work Management Brand Identity Branding Planning 64

Single Grain

MARCH 14, 2022

TABLE OF CONTENTS: ↓ What Is Crypto Community Management? The top responsibilities of a crypto community manager include: Creating engaging content for publishing in communities. It was established in 2009, and since then has been helping clients from Bittrex to Amazon grow their online presence and reap higher ROAS.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. 51% of active Twitter users follow companies, brands or products on social networks.

Twitter 100

Twitter Stats Tools Tips 100