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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Need Content? The Ethics of Multitasking by Bloomberg Businessweek. How can you make the most of those last few minutes before delivering an online presentation?

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New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients.

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Making a Case for the Edgy Brand Voice

Content Standard

A brand ultimately adopts a lifeless approach to content. ” The most successful edgy brands entice people to engage with their content—they do not elicit a cringe reaction. Brand storytelling must find ways to evolve and, for some, this may mean a shift in brand voice—and an edgy new approach to content.

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). I keep these checked to avoid any duplicate content issues. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog. Start with some baby steps and fine tune as you learn more.