2009, Content Marketing and Youtube

The Magic Pill for Content Marketing

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing'

Content Marketing

Content Marketing Content CAN-SPAM Marketing & Strategy

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube.

User-Generated Content

User-Generated Content PR Word of Mouth Viral Marketing

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management

Work Management Paid Search Agency Content Marketing Planning

50 Content Marketing Influencers You Need To Follow

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content

Paid Content Paid Search Agency Advertising Agencies Content Marketing

How 3 Insurance Companies Took Content Marketing by Storm

Contently

MAY 11, 2016

In this respect, content marketing is not just about meeting demand, but also generating it. They’re going to have to look at content marketing to do this.” And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now.

Paid Search Agency

Paid Search Agency Companies Advertising Agencies Content Marketing

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. 4 Time-Saving Tips for Social Media Marketing.

Twitter

Twitter Linkedin Facebook Content Marketing

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Are You Ranking in These Alternative Search Engines?

ClearVoice

JUNE 2, 2023

Google also owns the second-largest search engine, YouTube. Bing, Yahoo, and DuckDuckGo are some runner-ups that all have strengths for your content. Since 2009, Yahoo’s search power has come from Bing which we will talk about next. Google is the world’s most popular search engine and the most popular website.

Privacy

Privacy Cross-Selling SEO CAN-SPAM

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. They’re doing YouTube shorts.

Content Marketing

Content Marketing Work Management Personalization Lead Ranking

3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . It’s fantastic to be back here at Content Marketing World.

Planning

Planning Paid Search Agency Advertising Agencies Terms and Conditions

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation

Curation RSS Web 2.0 Content Marketing

Why Google is Going to Dominate TV Ads

Convince & Convert

APRIL 15, 2015

They shut it down in 2009. ” About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv.

Google

Google Paid Search Agency Television marketing Ads

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

5 profitable tricks to repurpose your content in B2B marketing

Exo B2B

FEBRUARY 27, 2020

Here are five tips that really pay off, to intelligently reuse or recycle your old content because unlike what the TV ad says, they are not “sertpuariens” (In French). Whether we like them or not, influencers still play a very important role in marketing, depending on their types, which was the subject of the post.

B2B Marketing

B2B Marketing B2B Thought Leadership Social Networks B2B

Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

MAY 4, 2015

He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. It will be interesting to see how YouTube fairs with this new competition. Joel Comm is an author, speaker, entrepreneur, and consultant. In 1995, he started one of the first 18,000 websites in the world.

Twitter

Twitter Facebook SMS Skype

The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

NOVEMBER 13, 2018

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. But that doesn’t mean more traditional forms of content are dead. Written content isn’t going anywhere. Don’t be a Content Marketing Goldfish.

Advertising Mediums

Advertising Mediums Content Stats Multi-Channel

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can follow any responses to this entry through the RSS 2.0 United States License.

Conference

Conference Social Media Work Management Marketing Budget

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization

Optimization Web 2.0 Planning Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Transforming that concept into an actionable reality is a very different story. In other words, it is time to walk the talk!

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Social Media with Email Marketing – is it the Super Combo? Get the free “Step-by-Step Guide to Website (re)Design” now.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

What is Video Seeding and Does Your Brand Need it?

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). How do I incorporate video seeding into my marketing?

Video Marketing

Video Marketing Brand Identity Branding Blogger

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Online Video Marketing: Consumer Views of Branded Video on the Rise

Content Standard

DECEMBER 23, 2014

million YouTube views. Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009. The signs are clear: Online video marketing works, whether for a product announcement or a nonprofit campaign.

Video Marketing

Video Marketing Brand Identity Branding Buzz

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Your sales team must report to marketing and put these leads back into the hopper for nurturing. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. How well is your content performing for you?

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

APRIL 16, 2013

Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. You get the idea, right? social media measurement'

Analytics

Analytics Practices Ad Building Best Practices

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

The Magic Pill for Content Marketing

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Webinars

Trending Sources

The Rise of the Content Marketer « The Effective Marketer

Webinars

Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

50 Content Marketing Influencers You Need To Follow

How 3 Insurance Companies Took Content Marketing by Storm

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Fail at Social Media

Are You Ranking in These Alternative Search Engines?

Social Media's Next Victim?

The Fun Theory: How to Change Behavior

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

3 Life and Marketing Success Resolutions for 2019

Is Content Curation an Easy Way for Content Marketers to Do More.

Why Google is Going to Dominate TV Ads

The Enemy of Productivity

5 profitable tricks to repurpose your content in B2B marketing

Why Twitter is Trying to Turn Itself Into Facebook

The Goldfish Myth: Why You Should Keep Investing in Written Content

how to use social media - lessons from ama digital conference

Top 10 Clichés to Avoid in B2B Marketing Content

The Twofold Benefit of Optimizing Marketing Content

A Blogging Style to Call Your Own

Creating Relevant B2B Marketing Content: Walk the Talk

High-Performance Email Marketing for Attracting and Engaging.

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Generating More “Educated Leads” on a Small Budget

101 Tips from 50 Small Business Bloggers

What is Video Seeding and Does Your Brand Need it?

Focus on Content in B2B Marketing

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

The Role of B2B Marketing is Shifting from Lead Generation to.

Business Value of Social Networking

Online Video Marketing: Consumer Views of Branded Video on the Rise

Using Content to Move Prospects Forward in the Sales Cycle

How Relevant Marketing Content Helps B2B Branding

Variety of Content is the Key in the Early Stages of the.

Content Auditing and Mapping it to the Industrial Buy Cycle

5 Steps Required to Building a Best Practice Digital Analytics Function

Deconstructing the Four Stages of the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

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