LEADership

JULY 7, 2015

It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. Show the ROI #leadgeneration #marketing Click To Tweet. If you enjoy reading this CMO Spotlight series, please share it. Let’s discuss on my blog.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

The ROI Guy

AUGUST 4, 2010

The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. Less than two-fifths measured overall return on investment (ROI).

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. This involves attribution, marketing budget ROI, pipeline performance, and using historical data to inform decisions for future efforts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Content Marketing Institute

DECEMBER 31, 2018

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. My written desire was to have 100 paying customers by the end of 2009. It’s not big enough. Click To Tweet.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 In 2009, when I began my career managing social media marketing for clients, it was very simple. Although this is an increase over the previous year, it is still relatively low. Breaking Down Silos.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Putting Measurement into Action to Improve Leads, Conversions & ROI. Been a busy few weeks with conferences. Email Workshop.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Content Standard

MAY 6, 2015

. “At a time of strong momentum for the firm, this campaign demonstrates confidence in Morgan Stanley’s value proposition by reinforcing our commitment to clients and telling the story of how we harness the capital clients need to create change,” said Morgan Stanley’s CMO, Mandell Crawley, in an email to AdAge.

Content Marketing 40

Content Marketing Branding Brand Identity Content 40

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. You also need to measure the effectiveness and ROI at every step. If you enjoy reading this CMO Spotlight series, please share it.

B2B Thought Leadership 40

B2B Thought Leadership Branding Brand Identity P2P 40

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. The compass idea illustrates this clearly.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Related Articles.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Marketing Qualified Leads Leads 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Lead 120

Content Standard

SEPTEMBER 10, 2016

Between this pressure to advertise and the affordable(ish) nature of advertising on social, it’s no surprise that, as The CMO Survey pointed out , “current levels of [social media] spending have witnessed a 234 percent increase [over the past even years], rising from 3.5 percent of marketing budgets in 2009 to 11.7

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Anything Goes Marketing

NOVEMBER 15, 2009

paynejoe : Avg CMO tenure 22 mnths. BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2010

Of course it uses business language (revenue growth, net present value of a new product portfolio, ROI) and addresses process management as well as tools, but it also conveys a compelling message: new products provide an inordinate share of both revenue growth and profitability for many organizations. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

JULY 22, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM : Nearly every CMO is struggling to grow pipeline with budgets that are static at best. You can find the other five blogs in the series here. SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Ambal's Amusings

MARCH 18, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

MAY 27, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Ambal's Amusings

APRIL 29, 2010

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

EveryoneSocial

JANUARY 6, 2019

Social media does not provide much ROI, it’s just about brand exposure.”. Additionally, in a 2018 CMO Survey, they found that companies currently spend 12% of their marketing budgets on social media. in 2009 when this question was first asked (via Forbes ). This number is up from 3.5% A company culture employees can be proud of.

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010. The hard questions about social media for B2B solutions providers , June 11, 2009. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

AUGUST 18, 2022

Becoming a function of the market: skills to hone to emerge as a top CMO. About our guest: Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. About our host: .

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Convince & Convert

APRIL 15, 2010

[link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124