Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice. average (2.6% for hardware, 5.1%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” If you enjoy reading this CMO Spotlight series, please share with your friends.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Buzz Marketing for Technology

DECEMBER 7, 2009

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Social Networks Social Media 100

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research'

Research 156

Research Paid Search Agency Sample CMO 156

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. What was your "Aha" moment in 2009? Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 7, 2009

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Brandpoint

JANUARY 23, 2020

Previously, he was a PPC advertising expert and CMO at Vizion Interactive, a digital marketing agency. Andrew Lolk has worked in Google Ads since 2009 and is the author of The Proven AdWords Strategy , one of the most comprehensive guides for understanding and using this paid media tactic. Andrew Lolk. AndrewLolk | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! –

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Martech Advisor

JANUARY 10, 2020

"I believe the growth of women in the martech community is correlated to the growth of women in STEM and those pursuing STEM-related degrees – in fact, more than 210,000 women received STEM degrees/certificates in 2016, compared to nearly 143,000 in 2009,” agreed Rita Patel Jackson, VP of product marketing at Showpad.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

LEADership

JULY 7, 2015

It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. If you enjoy reading this CMO Spotlight series, please share it. That is exactly what they did. . Let’s discuss on my blog. Leave me a comment.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. Read on to see how Marketing Envy helped one cybersecurity company succeed and how we can create a fairytale ending for your cybersecurity company or startup.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Content Marketing Institute

DECEMBER 31, 2018

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. My written desire was to have 100 paying customers by the end of 2009. It’s not big enough. Click To Tweet.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Exo B2B

SEPTEMBER 9, 2020

All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog. ” Despite the inherent need to generate new short-term sales opportunities, CMOs should never forget “The importance of building the brand” (longer-term benefits) as a necessity and a priority.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 In 2009, when I began my career managing social media marketing for clients, it was very simple. Although this is an increase over the previous year, it is still relatively low. Breaking Down Silos.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. I added Role of the CMO for topics that pertain to Chief Marketing Officers. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

Social Media 100

Social Media Blogger CMO Privacy 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

JUNE 28, 2012

For example, if Company A was visiting the LeadLife website and it spent a long time looking at pages and blog posts related to lead nurturing, then we would know to engage the VP of Marketing, CMO and/or CEO in a discussion about lead nurturing’s value to sales and marketing, and ultimately, to the bottom line.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Content Marketing Institute

DECEMBER 7, 2017

Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As When you don’t feel proud of your employer, says CMO Craig, “that’s when you look for another job.”). Is your org a zombie?

Brand Identity 96

Brand Identity Branding Business CMO 96

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details ,” writes Lorraine Twohill, CMO Google, on the Google Blog.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Buzz Marketing for Technology

DECEMBER 10, 2009

2009 Report on American Consumers. Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Related posts brought to you by Yet Another Related Posts Plugin. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Digg 100

Digg CMO Stats Tagging 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Effective Marketer

JULY 7, 2011

CMO’s were appointed for each GE business and also at the corporate level, tapping both internal staff as well as hiring from the outside. Immelt, Vijay Govindarajan, and Chris Trimble, Harvard Business Review, October 2009. How GE is disrupting itself , by Jeffrey R.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

Content Standard

MAY 6, 2015

. “At a time of strong momentum for the firm, this campaign demonstrates confidence in Morgan Stanley’s value proposition by reinforcing our commitment to clients and telling the story of how we harness the capital clients need to create change,” said Morgan Stanley’s CMO, Mandell Crawley, in an email to AdAge.

Content Marketing 40

Content Marketing Brand Identity Branding Content 40

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48