2009, CMO, ROI and Word of Mouth

B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Ironically, CEOs will lament, why cant I see ROI from marketing? What do you think? Why or Why not?

CMO

CMO Lead Generation Marketing Budget BtoB

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation

B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs

Budget Programs Lead Generation B2B Sales Sales Qualified Leads

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation

Lead Generation BtoB B2B Marketing B2B Thought Leadership

Open Research: A Framework for Social Analytics

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. The compass idea illustrates this clearly.

Analytics

Analytics Top of Funnel Research Webinar Metrics

B2B Lead Generation Blog: State of the Art Lead Tracking

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Leads Lead Marketing Qualified Leads

B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Sales Qualified Leads Generation Leads

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

MARCH 18, 2010

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? MarketingSherpa. Related Articles.

Viral Marketing

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Word of mouth wasn’t going to do it, nor was relying on insurance referrals or my Yellow Pages ad. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center.

Work Management

Work Management Marketing Management B2B Marketing B2B

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

[link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content

Paid Content Content Marketing Paid Search Agency Planning

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

Social Media

Social Media Ideal Customer Profiles Paid Content Media

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

PR

PR Social Media Paid Content Media

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? She uses the word campaign unfortunately, but otherwise it’s a helpful post. Why Not Be The CMO Of Everyone? Social Media Metrics and ROI. What to do? Social Media Tools.

Social Media

Social Media Enterprise Management Media Case Studies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

Surprised to see my name is in that Klout chart! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media

Social Media Media Webinar Metrics Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. All rights reserved.

Social Media

Social Media Media Paid Content Webinar Metrics