The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. It needs to be taught explicitly to everyone in organizations that are based on knowledge.”

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. The compass idea illustrates this clearly.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

FEBRUARY 3, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Ambal's Amusings

AUGUST 27, 2010

Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 15, 2010

[link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. This overstates market penetration. ? United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Convince & Convert

JUNE 15, 2010

Heels 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Hot In Marketing 4 Detective Tricks to Find Your Customers in Social Media | Social Media Marketing | Social Media Consulting -. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Ambal's Amusings

AUGUST 27, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Blog Marketing Interactions Twitter Ardath421. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social media: Adding video to your digital marketing plan by SignOn San Diego. The Social Media Marketer’s SEO Checklist by SEOmoz. Why Not Be The CMO Of Everyone? What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Ambal's Amusings

NOVEMBER 19, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

AUGUST 18, 2010

The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

AUGUST 26, 2010

Surprised to see my name is in that Klout chart! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. Come and get it!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. All rights reserved.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Should there be an ROI on relationships? What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 CMO at EuroSpaClub International.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

AUGUST 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145