B2B Marketing Directions
JUNE 4, 2022
Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book.
Engagio
APRIL 2, 2018
I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Jonah Berger.
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Hubspot
OCTOBER 26, 2017
You can also market and sell the way your prospects buy and create products that actually fulfill their needs. Check out our curated list of Goodreads ’ top ranked books about empathy, and add your favorites to your reading list. 7 Books That’ll Help You Develop More Empathy. 7 Books That’ll Help You Develop More Empathy.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. via Beth Harte).
Webbiquity
APRIL 27, 2011
This is not just another “how to do SEO” book for practitioners. That’s why it’s important to buy branded terms in PPC campaigns—it increases clicks, plus the cost is generally low and the conversion rate high. Fox has written a highly readable and informative book that can benefit several different audiences.
Zoominfo
JUNE 30, 2019
If you’re new, we’ll let Hubspot tell you what inbound marketing is—because, well—they invented it ( source ): “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Before this book, the term inbound marketing simply didn’t exist.
B2B Marketing Directions
FEBRUARY 26, 2023
Given the importance of technology/data science and behavioral science for marketing, I'll be providing a reading list of the books I've found most useful for learning about these topics. I'll cover books relating to technology and data science in a future post. Here are my essential must-reads.
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