Influencers: the key to content marketing
Biznology
OCTOBER 12, 2017
Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The year before we did this, I edited 280 white papers (average length, 40 pages). So I asked the analytics person.
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