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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Need Content?

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How 3 Insurance Companies Took Content Marketing by Storm

Contently

So when that happens, they’re going to research two or three companies. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. Hanley needed something bigger to get the company site going. “You are battling for share of the mind of this human being.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. And I’m thankful for Melanie Perkins, who co-founded this company and serves as its leader. Cristina Jones , chief marketing and engagement officer, Salesforce.org. Also impressive? Rebecca Lieb, Ph.D.

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Mercari Named the New Title Sponsor of the Texas Bowl

Rain: The Growth Agency

Entering its 15th year, the Mercari Texas Bowl is owned and operated by ESPN Events, a division of ESPN, and managed locally by Lone Star Sports & Entertainment, an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. Lone Star Sports & Entertainment.