How This Agency Built a Viral YouTube Channel From Rejected Ideas
Contently
SEPTEMBER 6, 2016
At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). At some agencies, rejected ideas get scrapped and disappear for good.
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