article thumbnail

How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. However, today’s conditions feel markedly different to those two previous recessions.

Tips 130
article thumbnail

How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

has risen as the Federal Reserve has increased interest rates and taken other steps to tighten financial conditions in an effort to combat inflation. The study examined the strategies and performance of 4,700 public companies before, during, and after three pre-2008 global recessions. The risk of a recession in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Martech

Although SVB’s balance sheet was in reasonable condition, its role as banker of choice for tech venture capitalists and start-ups left it in a vulnerable position. The bank kept a small chunk of its deposits in cash, using the rest to buy stable, long-term debt like Treasury bonds — just as many banks do. Get MarTech!

article thumbnail

What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

The Fed is also reducing the size of its balance sheet, which effectively tightens financial conditions. Others believe that inflation will be so stubborn that the Fed will have no choice but to tighten monetary conditions so much that a recession becomes inevitable. economy is heading for a recession have increased substantially.

article thumbnail

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. When they did not have that clarity, they froze. It is hard to predict any return to normalcy.

article thumbnail

Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

At the same time, there’s massive churn happening across the industry in terms of personnel. As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. So far, they’ve stuck together and shown more unity than back in 2007-2008.

article thumbnail

Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. The lead rate we track against GDP includes short- and long-term leads.

BtoB 120