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The Medium.com is the message

Biznology

I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Blogging Personal Brand 2008 Aleppo Apple Inc. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. and other network affiliates. The More the Merrier. The URL Importer. like to think it’s my 4.7k Copy and paste? Search

Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. clutter) from good (a clear call to action among other attributes).

SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?&#.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it. Tags: demand socialmedia marketing SEO linkedin twitter SEM Social media is all the rage right now, and it should be. However, many of us are trying to sell to the highest level decision makers, C and VP level executives.

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Sugar wasn't going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. That, and dodging bullets in the rough-and-tumble world of search engine marketing. ** technorati tags: Google AdWords, search engine marketing, SEM, CTR, ROI del.icio.us It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? That all being said, it’s time for the bad news. Getting the content together is only half the battle. Because at the end of the day, that is the true goal isn’t it? Geyer). Not many.

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Both are free, but one is considerably faster and more thorough. Whats the best keyword match type?

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Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? Among the conclusions: the vast majority of SEOs are self-taught (ranging from close to 60% in SEM agencies to more than 80% of “self-employed, non-consultant” whatever that is); SEOs are underpaid (even in the U.S., SEO is sort of like tweaking your resume.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people. The conversation was extrememly informative, not just for One Hen, but for myself as well.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people. The conversation was extrememly informative, not just for One Hen, but for myself as well.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it. Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. The data is outdated, inaccurate and incomplete.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Go to Reports.Create a New Report and run a Placement Performance report.

Agencies Under Pressure to be More Digital

Act-On

And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. Know how to improve clients’ Quality Scores for better SEM/SEO? The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. over 2015.

Looking Back at 300: Top 10 Posts

WebMarketCentral

website design, Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe, Kalena Jordan, Viewzi evangelist Giovanni Gallucci, Guy Kawasaki, SEM best practices benchmark data del.icio.us Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 That will do it for me this (short) week.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Created: March 6, 2008. Created: January 29, 2008. 14) SEO SEM Social Media (Digital Search & Internet Marketing). Created: March 14, 2008. Created: June 13, 2008.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Get the answers to all of these questions and others here in the final(!)

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo!

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Part 1 of this review of MarketingSherpa's just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become critical components of any successful B2B lead generation strategy, and why B2B companies should consider hiring an integrated marketing-PR-online agency to help with these programs.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Level 3. Level 4.

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How to Develop an SEO Keyword List

WebMarketCentral

In addition, some terms will be too broad for SEO but may be use for a search engine marketing (SEM) program (SEO vs. SEM terms will be the topic of a future post). It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. rather than your internal company jargon.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad? and MSN.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. Sorry.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes. The last post here presented some of the best articles and blog posts on general search engine marketing practices.

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B2B Marketing Fast Fixes

WebMarketCentral

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). Here are the highlights from the webinar. Revisit SEO Technologies, needs and customers change over time.

Best of 2007: Website Design

WebMarketCentral

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first.

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Best of 2007: SEO Analysis Tools

WebMarketCentral

Web CEO Web CEO is a suite of downloadable tools (both free and paid versions are available) that help you identify the best keywords, optimize your site, promote the site, submit to search engines, find potential link partners, manage paid search (SEM) campaigns, check your search engine position, analyze site traffic, and find and repair broken links.

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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Traits of a Great SEO Client: Commitment by Small Business SEM Marchex SEO pro Scott McGee writes about the client side of the SEO relationship, list the traits that help a client work successfully with an outside SEO firm, starting with commitment—the willingness to be fully involved in the entire process. video, audio files and PDFs) and encouraging mashups. However.a

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social Media for SEM Savvy Small Biz Owners by SearchEngineWatch Columnist Carrie Hill provides four reasons why small businesses should develop a social media promotion strategy, and techniques for driving traffic through social sites. Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) David Bankston del.icio.us

Best of 2007: Marketing Research

WebMarketCentral

Online Debate #2 Today, As Survey Delves Into Who's Watching by Online Media Daily Citing research into the use and consumption of online media for political campaigns, Les Luchter finds that although " traditional media reigned as the overall choice.for getting 2008 campaign news, with 86% planning to use TV and radio for info about the candidates, and 63.5%

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

Funny Adwords Contest: Round 2 by Google Analytics Blog Mark Curtis supplies a very funny yet cautionary post on the dangers of using variable keyword insertion in Google and Yahoo SEM ads. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. bedtime story about search engines. A rap about link building. What's going on here? Does Sex Sell?

Why PPC Will Always Cost More Than SEO

WebMarketCentral

In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1. This presumption certainly justifies proportionately greater spending if it's valid.

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Best of 2007: Cool Online Tools

WebMarketCentral

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Zamzar offers a free online service to convert files with no need to download software.

Best of 2007: Web Analytics

WebMarketCentral

You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? And how can you most effectively use web analytics to make productive changes? Personally, I'm skeptical. Does Your Web Site Need a Workout?

Best of 2007: SEO Copywriting

WebMarketCentral

The most crucial single element of SEO is the content on a website. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is driven by the site's copy. It's not unusual to see horribly optimized sites still show up well across the search engines for certain terms based solely on their content.

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." and "What are best ways to communicate my brand message?" What are they doing? Follow the advice in this post and you'll avoid that fate.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.

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