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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. billion unique monthly views.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. “Care for a drink? Or something like that. Share this on Mixx.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.