The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 brand mascots are a common tool to promote your product or service. That’s what makes them memorable. The first Aflac duck debuted in 2000.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

OCTOBER 5, 2008

SHP Conference 2008. Published by Doug Belshaw on 4 October 2008 in thesis. Pragmatism , reality , Research , social construct , society , thesis , William James. Pragmatism , reality , Research , social construct , society , thesis , William James. You can follow my Twitter conversations at Quotably. Plugins Used.

RSS 100

RSS Web 2.0 Wiki Skype 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Published Friday, June 06, 2008 8:13 PM by Rebecca. Subscribe to this posts comments using RSS. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. June 8, 2008 11:03 AM. June 2008 (9).

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. White Papers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. Research is part of the prcoess that allows you to lay the foundation knowledge you have created. Research is how you build up knowledge of a particular area in order to have anything to share. Subscribe now to the full RSS feed. Memes (10).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. Go to gravatar.com.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. RecentChangesCamp. recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. Upcoming Events. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. And they use different sources to get their information. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday, April 23, 2008. 5-Join the microblogging phenomena by reading Tweets at Twitter. Each quest in Questler is a mini-blog, where text, links and multi-media files can be put around several types of an informal learning experience be it a query, a discovery, an observation, research, a story or media. May 9, 2008 8:12 AM.

Education 100

Education Personalization Wiki Social Networks 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Your prospects will find pricing information even without your help. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

NOVEMBER 4, 2010

At a time when potential buyers for your product are few and far between, content syndication can be a highly effective complement to lead generation vehicles like search, by ensuring that your company is engaging with prospects actively researching answers to the problems your product can solve. Twitter Click Here to follow me on Twitter.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

SEPTEMBER 3, 2010

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. email campaigns per week, up from 15.4 per week in 2006. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Refresh - Content gets stale over time. Change the title, heads and subheads and reword the bullets or key points.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ). All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. © 2008 SlideShare Inc. Favorites & Groups.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.), Resources

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60