article thumbnail

How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Example: When Boingo Wireless accidentally sent an email meant for just a few clients to 20% of their users, indicating that their accounts would be cancelled, a wave of complaints rolled in on their social networks. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

article thumbnail

How B2B brands can benefit from social listening

Brandwatch Marketing

Example: When Boingo Wireless accidentally sent an email meant for just a few clients to 20% of their users, indicating that their accounts would be cancelled, a wave of complaints rolled in on their social networks. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 160
article thumbnail

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

article thumbnail

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

article thumbnail

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Noise levels will continue to frustrate marketers and audience communities alike, a constant frustration that only grows worse when you wander the social media landscape. **.

PR 40
article thumbnail

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

Some Thoughts About Effective Networking Online. Published in June 23rd, 2008. I’m very honored to be spending the week with you and having a conversation about effective networking online.  I believe in the power of online social networks to help you get things done.  Invest Time in Your Network.

Web 2.0 100