Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. Social Fluency. It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. Category: Social Networking. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 19, 2010

For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. I once calculated time spent blogging vs. number of RSS subscribers. The notable points are many; among the key takeaways are these: 1. Numbers can both have value and be deceptive.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future. Marketing/Comm/PR. MediaPRO Community. SEARCH FOLIO: Search.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time? Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Good luck converting the masses !

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 28, 2010

[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. It’s also living proof of Rule 34.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.] link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] I have subscribed to your rss feed as well. Thanks again. Im Jay Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. October 2007.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. The “pitch&# was to offer a quick solution to increase their content and social networking offerings in a very rapid and inexpensive manner with minimal risk and resources required. Comments RSS. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. StartupNation Blogs.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

MARCH 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

“With social media and blogging, it’s kind of changing that dynamic.&# Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. “In previous years, visitors went straight to our website,&# says Newton.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. Here’s another to add to the list – in the social media listening section check out Viralheat.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. And MiFi is soooo much better than USB dongle. RevShark Great post Jay.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. I'm not even going to try. Thanks for the thought-provoking post! Im Jay Baer.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

AUGUST 3, 2010

Looking forward to meeting you at Coastal Social. link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Looking forward to meeting you at Coastal Social. link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164