SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Contently

AUGUST 11, 2022

If you examine the two tactics side by side, it’s clear content is a better investment, especially if budgets are tight. But remember, you can’t necessarily tie that click-through rate to sales. As the Depression lagged on, stores cut back on their orders and sales stagnated. Let’s say you have $500.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Convert

DECEMBER 18, 2020

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. According to the Baymard Institute , 21% of American online shoppers abandon their carts due to a long and complicated checkout process. eBay had now fully integrated PayPal to make the payment process more convenient.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Varicent

MARCH 8, 2018

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Tell me about Akamai and then a little bit about your role with the company ….

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings.

Planning 138

Planning Paid Search Agency Digital Marketing Funnels Work Management 138

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? Which of these processes should have priority? The Lead Management Framework TM.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Valasys

FEBRUARY 12, 2019

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. This enables users to access and manage key data in real time, which allows them to close deals at a quicker pace and even make decisions on the go.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. The impact of branding and moment marketing on sales. Without data, the personalisation of your marketing funnel is impossible.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again. Fill your funnel now. Now it’s time to prepare for the next phase.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Content throughout the marketing funnel. Table of Contents.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Content throughout the marketing funnel. Table of Contents.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Tony Zambito

NOVEMBER 15, 2010

.  This past election made me think about parallels to the ongoing debate that surrounds sales and marketing alignment.    As if the state of sales and marketing has an imaginary aisle like the House on Capitol Hill.    Sale’s role has been primarily one of PUSH. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Heinz Marketing

APRIL 27, 2020

Among the best practices she shared as well as those reinforced by CMO attendees: Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order. Focusing on “sprints” (i.e. Sound familiar? Thanks Jon Russo for sharing this.

Planning 90

Planning Marketing Analytics Tools Allocation Practices 90

6sense

NOVEMBER 9, 2021

automobile markets shows that products launched during a recession have both higher long-term survival chances and higher sales revenues. Faced with declining sales volume, managers are tempted to increase prices in the hope of maintaining revenues and margins. But research in contexts as different as U.K.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Outgrow

JANUARY 22, 2020

There is a process to it. Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. She started out with managing affiliate conferences for Affiliate Force.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. Yes, a significant portion of the buyer’s journey happens without a sales person’s involvement. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Rev

OCTOBER 9, 2019

While some blow off the talk as just that, we’ll never forget what surprised us in 2008. You need something that’s ready that you can test now, and something that has the power to easily outperform the processes that are already in place. Not to mention it’s got to be compatible with the processes that are in place.

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Directive Agency

JUNE 18, 2020

Review how our team incorporates these metrics into our real strategic decision-making process. Sales-based success metrics. For most SaaS businesses, revenue is that sales-based success metric; however, you can also include other metrics, including the total number of sales, average order value , customer lifetime value, and more.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. So this is a top-of-the-funnel activity, and I think it has legs.” Increasingly, buyers don’t trust vendor reps.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. So this is a top-of-the-funnel activity, and I think it has legs.” Increasingly, buyers don’t trust vendor reps.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. Our customer wants us to know about them in order to be more of a curator for them. Business email address Subscribe Processing. Get MarTech!

Curation 99

Curation Purchase Pricing Price 99

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Biznology

SEPTEMBER 19, 2017

Take advantage of the fact that most modern content management and blogging systems allow you to time-stamp your post with the current time; or, you can choose the year, month, day, hour, and minute yourself. A trickle, yes; but, depending on how many people you need to visit per every sales conversion, maybe that’s enough.

Google 123

Google Press Domain Marketing Management 123

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? Yes, we launched our first Sales AI Assistant during the most significant economic downturn in US history and, yet, we grew at a rate of 300 percent year over year in spite of it. While that’s not the most chipper note, Conversica is in a slightly different position.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

6sense

AUGUST 26, 2021

Among the best practices she shared as well as those reinforced by CMO attendees: Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order. Focusing on “sprints” (i.e. Sound familiar? Thanks Jon Russo for sharing this.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

ClearVoice

OCTOBER 19, 2020

Our funnel is set in stone, with a definitive top, middle, and end. Content marketers create content for the buyer’s journey, but commonly overlook the stage after the sale closes… customer loyalty content. In order for that to happen successfully for you, you really have to focus on customer experience and education.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. First, by remembering that regulations aren’t a gag order; and secondly you can stay on the right side of compliance by building it into your process, as in this six-step example: Establish a social media team. Goal: Increase sales.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Heinz Marketing

DECEMBER 20, 2018

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. What is your email management strategy? Most essential app when traveling?

Work Management 68

Work Management Marketing Management Amazon Vendors 68

TaylorMadeIn KEW

OCTOBER 29, 2017

That must mean we’ll soon be starting to see a trickle of what becomes a new year’s flood of marketing ‘top trends’ and ‘predictions’ for 2018, with the focus typically on an assortment of new tools, tactics and/or technology that every B2B marketer simply must have for the coming year. Tactics are not strategy; outputs are not outcomes.

Tools 67

Tools B2B B2B Thought Leadership Planning 67

Exo B2B

MARCH 20, 2018

Not too long ago, their non-transactional WordPress was generating less than 5% of their monthly sales of high quality suspensions for snowmobiles and quads. Three-quarters of orders came from the United States, where the major market trends come from. Analyzing the sales process highlighted several weaknesses.

Digital Transformation 49

Digital Transformation B2B eCommerce B2B Sales 49

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. When I joined HubSpot in 2007, web content management systems were still pretty new and HubSpot was really just a blogging platform with some keyword research tools and a form builder built into it.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. said Royce Bell , CEO of Accenture Information Management Services (AIMS). Global Home. 04 January 2007. NEW YORK and LONDON â??

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100