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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. Strangers would find a loose connection with one another through so-and-so’s uncle who used to live down the street from someone else’s former classmate. And boy, could they tell you stories about that. Image attribution: Avel Chuklanov.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

For example, Panera Bread operates over 2,000 physical stores across the United States. In the above example, calculating the CLV would help Panera to make timely tweaks to service levels, new product launches, gamified programs and overall increasing the satisfaction at the point of experience. Table of Content. The 4 Key Benefits.

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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script | B2B

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer.

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Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work

Buzz Marketing for Technology

February 2008. April 2008. March 2008. February 2008. January 2008. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. Deliver Peer-to-Peer Value - Increasingly, employees are aware of how being networked together via email, IM, PDAs, the Internet and the corporate Intranet necessitates collaboration.

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‘Is there an App for that?’ With Native, Consumers Discover There Is

Outbrain

With increases in smartphone usage, apps have followed suit – look no further than the change from 500 apps available in Apple’s App store in 2008 versus the 2 million-plus apps available there today. Take the US as an example, where 75% of consumers say technology is important to managing their health.

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How Publishers Can Drive Revenue Through Virtual Events

NetLine

Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. Now, publishers and media companies don’t have this same luxury of connecting IRL. . Now, publishers and media companies don’t have this same luxury of connecting IRL. .