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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. Guest post by Mathew Jade. For more updates, follow him on Twitter @Mathew_Jade.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Why Millennials Value Experiences, Not Stuff

Biznology

A happy, worthwhile life for them is more about creating, sharing and capturing memories earned through personal experiences. Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

BuzzSumo brings together content sharing analytics and influencer identification into one simple dashboard. The first feature allows you to search for the most popular content being shared around a certain topic and then identify who shared it. BuzzSumo is particularly useful for content marketers. TweetReach.

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The Right Way to Use Social Media for Influence Marketing

Convince & Convert

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. You get into the business of measuring impressions and not necessarily knowing the value of those impressions and that can vary so widely from person to person, from opportunity to opportunity.” —@jasonkeath.

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Journalists as Buzzword Killers

B2B Memes

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. innovative. award winning.

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