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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. There are various processes, best practices, and tools to consider when seeking to improve accessibility for websites. Create Alt Tags for Images. W3C published the first standards in 1999.

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10 Emerging Social Media Tools to Try in 2023

Valasys

Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. Working collaboratively with teams and clients is vital as many companies strive towards centralizing processes, automating tasks, and improving productivity.

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How could an integrated social media management tool support your customer care efforts? How active are your competitor’s mentions, tags and comments? How often are they replying?

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Optimizing for Bing & DuckDuckGo

Method and Metric

So be sure to include exact, targeted keywords in meta tags, header tags, and your copy. Let them help you – Webmaster tools. Webmasters Tools also includes a keyword research tool that is the only tool that is based on organic keyword data. Backlinks bode clicks. Content is Queen. DuckDuckGo.

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Backfill your corporate history onto your blog for Google

Biznology

Google Webmaster Tools Data Highlighter. And, if you’re not certain, you should take a look at teaching Google about your site via Google Webmaster Tool’s Data Highlighter. Google recognizes datestamps at an architectural level. Your Old Content Will Fill Google’s Missing Pieces. Don’t be afraid!

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

But plenty of other companies also help with omni-channel personalization. Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile.