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MarTech’s event marketing experts to follow

Martech

LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. He is creator of the #EventProfs community, an online community for event professionals. followers) Twitter: KatePatay (1.6K

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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The real and complete history of social media marketing

illumin

In 2002, Friendster launched as “an online community that connects people through networks of friends for dating or making new friends.” This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. In 2007 to 2008 Twitter also introduced Promoted Tweets.

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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

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Interview with Adam Saxton

Onalytica B2B

I started blogging and speaking in 2008. There are many in the Business Intelligence community that influence me. He is now on the SQL Server product team and is a giant in that community. I started speaking back in 2008. I pay the most attention to Twitter. I saw the whitespace and jumped on the opportunity.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. It started online, and it marks a major change in the world of fashion. Here’s why.