Golden Spiral

APRIL 16, 2019

as an entrepreneur, this is a little side item, is learning how to position yourself, and all the weird things that go through your head when you do that. I got an opportunity to work for an association built around innovation, and being able to build messaging and positioning for a completely different demographic. What about there?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Content Standard

AUGUST 31, 2017

Our social media habits extend to brand interactions, too: In a study conducted by CrowdTwist , over 60 percent of the millennial subjects engage via Facebook with brands. Second, many millennials graduated college and entered the workforce around the 2008 financial crisis. A Personal Connection. Living Your Values.

Loyalty 54

Loyalty Brand Identity Branding Peer-to-peer 54

Buzz Marketing for Technology

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. June 6, 2008 10:41 PM.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

WebMarketCentral

AUGUST 17, 2009

Which factors do search engine algorithms weight most heavily in determining search position? by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

SEO 20

SEO Best Practices Adwords Copywriting 20

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Velocity's The B2B Content Marketing Workbook.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 5, 2010

This experience included a variety of sales, marketing, business development, and management positions. Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. src = [link]. }. ); WHITE PAPERS.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Paul Gillin

JANUARY 24, 2013

. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. 64% of entrepreneurs surveyed said they believe it is their duty to have a positive social and economic impact. According to one UK Study , at least 50% of all startup ideas come from experience gained in previous employment.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Hubspot

AUGUST 23, 2010

Customer evangelism is a type of word-of-mouth marketing in which a company develops a loyal base of customers who voluntarily spread positive messages about it. As “evangelists,” happy customers engage others in positive communication around a specific service or a product in order to “convert” them.

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. Bliss-001 03/08 500 Fifth Ave., Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Position yourself as the go-to source for stimulating research, insight and interpretation of the latest news and trends.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. Case study archive. Over the years we have equipped everyone with PCs and taken these support positions away, but we have neglected to tell the knowledge workers that they have been given new tasks. Case study archive. The original knowledge-management publication.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). Our lack of specialized positioning was killing us,” Linnemanstons said. "We I think the most difficult challenge we faced was realizing we were operating as a commodity service provider with no market positioning to get us out of it.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales. link] [link] Tolga Ercan Nice to see two great local companies Centric helps work together for great results! ExactTarget @Compendium [link] [link] Top ?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. By examining how they have used content marketing to carve out a position in today’s increasingly competitive world, you can gain insight to feed into your own marketing strategy. This is the position I found myself in when I took on this role at SAP.

Enterprise Management 264

Enterprise Management Work Management Marketing Management Effectiveness 264

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

4) Lead scoring — in a prior post , I make the case for quantitative scoring. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. During the planning stage, one of the first things content creators do is study the audience. There’s something about Legos. What types of content should they publish?

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Sana Commerce

MARCH 15, 2023

Marketing and maintenance For marketing, site maintenance usually consists of content updates, performance monitoring, search engine optimizations (more commonly known as SEO) to improve search results and other services that keep the website running smoothly and ensure a positive customer experience.

Resources 52

Resources Enterprise Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. There’s been a bit of news about it recently. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Content Marketing Institute

JULY 4, 2018

In 1968, Robert Zajonc conducted a study that would revolutionize the field of psychology. Students saw the characters at varying frequencies before rating their positivity (i.e., Students saw the characters at varying frequencies before rating their positivity (i.e., The study tested whether frequency affected their feelings.

Creativity 98

Creativity Case Studies Lead Ranking Click Rate 98

Buzz Marketing for Technology

JUNE 26, 2008

June 24, 2008. June 25, 2008. June 25, 2008. June 25, 2008. June 26, 2008. June 26, 2008. June 26, 2008. June 27, 2008. Thinking of this kind of approach during the design process will only help. Deceptively simply yet right on the money as usual :). Interesting food for thought! Clark Aldrich.

Lead Ranking 100

Lead Ranking Lead Scoring Budget Programs Thought Leadership 100

WriteSpark

OCTOBER 28, 2008

Case Studies. But knowing several strategies for handling feedback can make this situation both positive and constructive for moving the project forward. In this case, it is easy to identify how the draft can be revised to reflect the new information. Case Study Writer. Content Marketing. Sales Materials.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Persuade: build a business case that gains them the approval for the project and enrolls the other people their company includes on the project team. Eccolo Media 2008 B2B Technology Collateral Survey. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a copywriter, she now focuses specifically on product positioning and messaging. . 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

APRIL 17, 2020

Updating or optimizing the content on those pages can be a great way to win back traffic, as most pages that ranked recently have a great shot at regaining their positions with just a little effort on your part. Add examples or case studies to illustrate your points. Then Refresh Your Old Content.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As a copywriter, she now focuses specifically on product positioning and messaging. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The differences may then lie in use cases and expectations. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. power to the people ?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found. Good stuff man.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40