Is B2B Marketing Fulfilling Its Revenue Growth Mandate?
B2B Marketing Directions
MAY 5, 2024
Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.
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