Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

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WriteSpark

AUGUST 19, 2008

Content Marketing. « Technology PR Sessions at 2008 PRSA Conference | Main. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter.

Copywriting 120

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Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Buzz Marketing for Technology

JUNE 27, 2008

Register to receive weekly article summaries. weekly article summaries and there are more than 9000 unique monthly visitors. . 11 Jul 2008 - 12 Jul 2008 SoCap08. 13 Oct 2008 - 16 Oct 2008 more. Copyright | Disclaimer | Contact. Copyright © 2004 Truth Force Powered by: Digital Solutions.

Wiki 100

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Buzz Marketing for Technology

JULY 10, 2008

Jump to: Page Content , Site Navigation , Site Search , Current Issue. July-August 2008. > Table of Contents Executive Summary In This Article: What’s Wrong with Execution? Non-Subscribers Purchase Online: You can purchase this article through Harvard Business Online. Purchase Full HBR Article.

Work Management 100

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Buzz Marketing for Technology

JULY 21, 2008

Skip to Content Home Login. Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates.  Articles worth reading  . NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. 02|Mar|2008. 11|May|2008.

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Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing. “The

Distribution 60

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Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

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Buzz Marketing for Technology

JUNE 27, 2008

libraries, copyright, and virtual reality Jeffrey R. January 16, 2008. They don’t understand what the Internet really is: a vast network with many different content providers. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments. Commenting is closed for this article.

Copyright 100

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Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). I didn’t have the time to go through the content but it seems like this is a hot topic right now. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Before you can deliver your content and engage with your target audience, they need to find you!

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

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Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Wait a minute, isn’t that what Content or Inbound marketing is all about? A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Buzz Marketing for Technology

JUNE 27, 2008

Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. The site features original articles, as well as information created by renowned reference publishers. million articles. Associate Degree Programs. Master Degree Programs.

Resources 100

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Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. Not about quality, but about content. ARTICLES BY THIS WRITER » Dont want to miss any related posts like there? links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm.

Product 100

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Buzz Marketing for Technology

JUNE 23, 2008

Article by Brown, Collins, and Duguid. [3] Featured content. Random article. This page was last modified on 10 June 2008, at 22:29. See Copyrights for details.) 1 See also. 2 References. 3 External links. edit ] See also. Educational psychology. Situated learning. legitimate peripheral participation. Discussion.

Wikipedia 100

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Buzz Marketing for Technology

SEPTEMBER 29, 2008

quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). That was a very solid article and I think “It’s not who you know, it’s about who knows what you know&# is now among my favorite quotes.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Create content – It is easy to get bogged down with the design aspects of a company blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

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Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta offers his industrial clients marketing for engineers by an engineer. { Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Buzz Marketing for Technology

JUNE 27, 2008

Skip to content. Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud. My Articles. Home My Articles The Satir Change Model. This article explains Satirs model and offers insights into how to more effectively manage the change process. © 2000-2008. Copyright © 2008 Steven M Smith.

Lead Ranking 100

Lead Ranking Work Management Marketing Management Rules 100

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. comment [].

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). April 2008. March 2008. February 2008. January 2008. This article will cover some of reasons, princples and methods you can use to better share what you know, as well as benefit from what others know. Content Management. Announcements (26). Blogs (28). Business (22).

RSS 100

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Buzz Marketing for Technology

JULY 24, 2008

Recommend This Print This Article Email This Article. Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." March 9-12, 2008, Orlando, FL. Featured Content.

Companies 100

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Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

June 24th, 2008. June 17th, 2008. June 10th, 2008. This leaves less room for your course content. While using this type of template might be easy for the organization to control its content, ultimately, it inhibits creative innovation. The Rapid Elearning Blog. 15 comments. 15 comments. 30 comments. 30 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Guide. 21st Century Content: The reports authors believe that certain content essential for preparing students to live and work in a 21st century world is missing from many state and local standards. Databases -->. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine.

Budget Programs 100

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Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. Author(s): Chris Dede View a PDF of this article. © 2008 Chris Dede. 3 (May/June 2008): 80–81. A Seismic Shift in Epistemology. Added by the EDUCAUSE Librarian.

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