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[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"

B2B Marketing Directions

In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. ” Today, we can all agree women have many more opportunities to choose—from careers we can pursue to venues to express our opinions. Amy Noack – Field Enablement Director.

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96% of top level marketers believe that tech is driving in-house. Why?

Bannerflow

Thanks to added analytics and optimisation features from the Bannerflow CMP. The right technology can provide accountability over budgets, analytics, and optimisation. Having your analytics in one place, and the ability to optimise in real-time will vastly improve your campaign performance.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. While data-driven marketing is important for offering deeper insights into consumer trends and behaviour, you can combine it with traditional marketing to detect the emotions, opinions, and attitudes behind that behaviour.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

We don’t write anything that actually resonates with people anymore, like opinionated pieces, analysis, or strategy. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. It’s honestly soul-sucking. Clifford, Boston. Session duration?

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Contrary to popular opinion, there are actually a number of opportunities that present themselves during a recession. Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Making data-driven decisions is easier than ever, thanks to the available analytics tools.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

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