Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies. Guest post by Mathew Jade.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Rev

OCTOBER 9, 2019

Advertisement. Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020?

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Valasys

MAY 20, 2019

The Mumbrella’s B2B Marketing Summit, after an action-packed first year, is all set to reoccur later this year on September 5, 2019, at Sydney. His presentation will be titled ‘Staying ahead of B2B marketing: Email marketing, automation and the impact of AI’, and will encompass the best digital marketing practices for B2B marketers.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

xiQ

OCTOBER 22, 2015

The company, which launched in San Francisco in 2008, erected posters and billboards around the city with smug suggestions as to how the tax money might be spent, including keeping the library open later, feeding expired parking meters, cleaning public parks, and installing escalators on all the city’s hills. How much damage was done?

Peer-to-peer 62

Peer-to-peer Advertisements Advertising Paid Search Agency 62

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. In summary, the benefits do outweigh the risks when it comes to resending emails.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

SmarkLabs

NOVEMBER 18, 2019

However, it’s especially important for B2B companies. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. So if you haven’t taken your B2B website strategy seriously yet, make that your New Year’s resolution. . And that was in 2008. Do a website audit.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Onalytica B2B

AUGUST 23, 2017

As it stands, there’s confusion as to when influencer marketing is just outright advertising. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Traditional advertising isn’t as effective.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

xiQ

OCTOBER 22, 2015

The company, which launched in San Francisco in 2008, erected posters and billboards around the city with smug suggestions as to how the tax money might be spent, including keeping the library open later, feeding expired parking meters, cleaning public parks, and installing escalators on all the city’s hills. How much damage was done?

Peer-to-peer 48

Peer-to-peer Advertisements Advertising Paid Search Agency 48

B2B Marketing Directions

OCTOBER 1, 2022

B2B marketers have faced a parade of unprecedented challenges since COVID-19 reared its head in early 2020, and it now appears that 2023 will bring a new round of challenges. Many of the recently published articles have emphasized the importance of continuing to market and advertise during a recession. This line of reasoning isn't new.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. PHOENIX, Ariz., to 6:00 p.m.

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 16, 2018

” They are increasingly coming to expect the same personalized experience they get as consumers from sites like Amazon.com to carry over into the B2B world. The financial market meltdown in 2008 seemed like the final straw. Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!”

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

SEPTEMBER 22, 2014

I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. It took decades (and is still the exception) for advertisers to tell stories. ” And that was way back in 2008! Branded content hubs.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Valasys

AUGUST 30, 2019

Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 89

Case Study Case Studies Work Management Studies 89

Bannerflow

JULY 30, 2020

It symbolises that perfect harmony between advertising activity and that elusive sale. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. A good example, of a brand that balances creativity and data in its advertising is payment company Klarna. Retargeting.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Integrated B2B

JULY 24, 2018

As B2B customers become increasingly global and ask for more from their agencies, international collaboration between agencies has never been more crucial. Being a part of BBN – the world’s B2B agency couldn’t come at a better time. Even large agencies don’t have everything that is needed to meet such demands. Industry booms.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B 40

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Brands that increased their paid advertising during the last recession had a 17% increase in their incremental sales. The added bonus is that advertising costs will likely go down with everyone in a recession.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Once those in-market schools have been identified, they are using account-based advertising to dynamically target these schools with messaging that drives to their online resource center.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? AI-powered Conversation Automation is spreading to both B2B & B2C industries. Conversica’s Revenue Digital Assistants augment revenue teams, mainly focusing on B2B use cases (e.g. Our company was founded in 2007 and our product launched in 2009.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. Who has more “Rs&# to add to the list?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC. The company claims to have unparalleled expertise in scaling up customer insights.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59