The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

B2B Marketing Directions

FEBRUARY 26, 2023

Thinking, Fast and Slow by Daniel Kahneman (Farrar, Straus and Giroux, 2011) Source: Farrar, Straus and Giroux If you can only read one book about human thinking and decision making, it should be Thinking, Fast and Slow by Daniel Kahneman, one of the most influential psychologists in history, and the winner of the 2002 Nobel Prize in economics.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Now, the opportunity to provide (relatively brief) feedback on significant purchases is still appreciated by most consumers and B2B buyers. The first research studies were released showing that online reviews could affect sales.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. SmartFocus – purchased by Emailvision in April 2011. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Here’s his take: “I had a B2B communications firm from the mid-80s to 2000.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Here’s his take: “I had a B2B communications firm from the mid-80s to 2000.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Digital B2B Marketing

JULY 28, 2011

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Would a 2008 social media impression be comparable to a 2011 impression? I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. I disagree.

Social Media 100

Social Media Media CMO Marketing Mix 100

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). . • One of their most important values is social responsibility. maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Marketing Insider Group

AUGUST 20, 2013

Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico. billion in 2011 to 6.3 Peer recommendations drive sales. billion 2050.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

OCTOBER 9, 2013

The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. a day in 2010, a decrease of 100 million since 2008. The post 99 Amazing Facts On The Future Of Business [Slides] appeared first on B2B Marketing Insider. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hinge Marketing

JUNE 1, 2015

This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. From Blogs to Books In 2008, on the heels of both personal and professional blogging success, Wiley Publishing reached out to Paul, asking him to write a book for their famous “Dummies” series. “My blog changed my career path,” he says.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Onalytica B2B

NOVEMBER 14, 2017

I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . Prior to entering this focus area, I was a marketing to women consultant, speaker and author. My book, Don’t Think Pink , was published in 2004.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Digital B2B Marketing

APRIL 20, 2011

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

The ROI Guy

JANUARY 9, 2012

This latest survey of over 600 senior executives worldwide, published by Doremus and the Financial Times in December 2011 , confirms that Frugalnomics, a business focus on reducing costs and the bottom-line, is increasing for the New Year. Source: Decision Dynamics Report (Doremus and the Financial Times) –December 2011.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

Marketing Insider Group

OCTOBER 21, 2015

The post How Much Money Has Been Invested In Content Marketing Technology appeared first on B2B Marketing Insider. Amber van Natten is Managing Editor at NewsCred in NYC and Razin Mustafiz is a Product Manager at NewsCred in Dhaka. Methodology: Content Marketing Technology Startups Considered. CrunchBase. 11,000,000. 24,246,000. .

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Just kidding, Big Brother is not hiding under the guise of B2B marketer. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results. Fast forward to 2005, and marketing with online content starts to take shape.

Demand 48

Demand Brand Identity Branding Demand Generation 48

The ROI Guy

AUGUST 17, 2010

percent decline from 2008. According to Kenneth Brant, research director at Gartner, "IT solutions that deliver ‘cost optimization’ will be a priority for enterprises through 2011, even as markets return to growth." The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9

Gartner 40

Gartner Positioning Spending Forecasting 40

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. The company enjoyed 15 years of continuous growth.

Press 50

Press Peer-to-peer Amazon BtoB 50

Heinz Marketing

FEBRUARY 17, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I mean you guys, your origins are in the smartphone industry and you guys all over the B2B space now. So as you can tell from my crazy accent, we actually did start in Australia in 2011.

Marketing AI 84

Marketing AI Top of Funnel Enterprise Management Work Management 84

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Companies spent 17% less on trade shows in 2009 verses 2008 4. On Demand Webinar & Report: 2011 State of Inbound Marketing.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JULY 19, 2012

Now, these same techniques are being leveraged by B2B firms to great effect, combining emotional and logical content to achieve more favorable decisions and accelerated sales cycles. Coke, Kellog’s, General Motors and others have been leveraging and refining these techniques to get you to make consumer purchase decisions that go their way.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Atomic Reach

JANUARY 3, 2019

From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. In 2003, he founded SEOMoz, in 2011 he co-founded Inbound.org, and in 2014 he came back to the SEOMoz (now known as Moz) to further contribute to its development.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. CIO Priorities for 2011 Indicate Continued Frugaln.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Marketing Insider Group

DECEMBER 3, 2019

In 2011, I was appointed by SAP as their first Vice President of Content Marketing. Cisco is a great example of how B2B content marketing doesn’t have to be boring. By using the same features as easy-to-understand, engaging, and interesting B2C content, they’ve demonstrated that B2B content can be fun, innovative, and successful.

Enterprise Management 275

Enterprise Management Work Management Marketing Management Effectiveness 275

Zoominfo

MARCH 15, 2021

Marc Andressen co-founded Ning and Glam Media purchased the company in 2011.). However, Greene was ousted from her position as VMware CEO in 2008, following poor stock performance and a conflict with Joe Tucci, CEO of Dell EMC. In 2004, she co-founded Ning, another custom content creation platform. Diane Greene: VMWare.

Ning 162

Ning Paid Search Agency Companies Startups 162

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

APRIL 17, 2013

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

KoMarketing Associates

FEBRUARY 29, 2012

Should B2B marketers be focused on a mobile marketing initiative? The content marketing assets B2B marketers are using to acquire leads are being accessed at an increasing rate through mobile browsers and sites with greater mobile accessibility. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

Hubspot

APRIL 8, 2013

Focused primarily on B2B clients whose revenues ranged from $2MM-$400MM annually, Sauder found herself and her team constantly chasing data via spreadsheets provided by their clients. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28