For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Building thought leadership with technical content. Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. The content from one of his slides summarized nicely what it means to market engineering services. Instead, you have to do it by delivering a steady stream of relevant content, relevant to your target audience and not you. What is thought leadership? Moore MORE >>

Friday, September 03, 2010 Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns. Customized "Smart Content" is King In the past, a nice website would get buyers attention. In the new world where buyers are in control, content is king. MORE >>

Monday, November 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing Interactive Smart Content™ and Dynamic Sales Tools Required to Meet Changing Buyer Needs Marketing of B2B solutions has clearly become more difficult over the past several years, evident in research from IDC indicating that: 62% of B2B vendors now need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months. Do White Papers Still Engage? MORE >>

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? Unfortunately, if you have a lot of content this can be tedious process. MORE >>

Here is some insight from Content Marketing World. In 2007, Marcus was struggling in a tough economy to grow his fiberglass pool business. Great blog content makes us sound interesting and positions us as experts. Find story ideas, shareable content and build your influencer hit list with Google Alerts. So your focus should be about solving their challenges through valuable, relevant informational posts. The content needs to be located somewhere. Focus on Content Distribution. eBooks/White Papers. eBook or White Paper. MORE >>